LinkedIn ad prices surge as advertisers’ X boycott continues
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
Topic: Meta
How to build an effective PPC strategy
Pay-per-click (PPC) advertising can be highly effective and efficient for brands and marketers. However, it’s also easy to quickly waste a lot of money without any sales or conversions to show for it. You need a strategy before you launch your first campaign. Here are some things you’ll need to prepare your PPC strategy. Goals […]
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Top 5 social media platforms you should focus on
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.
Instagram Ad formats: Best practices for effective ad creative
Increase engagement and results with Instagram advertising in 2024. Learn best practices for Reels, Stories, Carousel ads and more.
Paid search for lead gen: Tips for new accounts with limited budgets
Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns.
How to do Instagram lead generation
Turn Instagram's huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods.
LinkedIn Ads in 2023: Trends, hits and gaps to be filled
LinkedIn seized 2023 with key platform upgrades for B2B advertisers including predictive audiences, revenue attribution reporting and more.
Threads now has its own version of hashtags
Meta's latest feature, dubbed "topic tags," introduces a fresh avenue for users to explore and discover brands.
Google’s 2023 releases: A B2B marketer’s review
Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective.
ChatGPT turns one: How generative AI is revolutionizing PPC
In just one year, ChatGPT has unlocked transformative potential in PPC. Here's where we are with genAI and what's in store for the industry.
Meta to launch Threads in the EU within weeks
The news comes just days after X's biggest advertisers boycotted the platform.
Google will pay Canadian publishers $73m a year to keep news links in search
The search engine threatened to stop serving news in response to a new law forcing tech companies to pay for news content.
Local SEO for new physical locations
Here's why and how to set up digital properties early to help maximize online visibility for brands opening new locations.
Meta unveils new AI tools for video asset creation and picture editing
Emu Video and Emu Edit are set to be rolled out to both Instagram and Facebook.
U.S. vs. Google antitrust trial: Everything you need to know
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of Search.
Better, non-programmatic ways to go up the B2B funnel
Learn alternatives to programmatic advertising for B2B upper-funnel success and how to integrate high-quality channels into your media mix.
Meta Ads for ecommerce: 7 things to test and iterate
Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.
Meta’s new partnership with Amazon streamlines conversion process for advertisers
The collaboration has been described as "the most significant ad product of the year."
Meta unveils five new lead generation ad tools for Facebook and Instagram
The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money."
Offline conversion tracking: 7 best practices and testing strategies
Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions.
Top data errors that cause Google Shopping to disapprove products
The leading causes of Google Shopping disapproving products, according to new research by DataFeedWatch.
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
8 surprising social video trends
Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
How Search Generative Experience works and why retrieval-augmented generation is our future
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
Meta rolls out new features for Facebook and Instagram Reels ads
The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.
Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions
The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU's Digital Services Act.
Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.
Meta’s first generative AI-powered tools for advertisers are here
Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.
Offline conversion tracking to boost lead gen strategies
Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories.
Meta AI assistant uses Microsoft Bing Search results
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
Meta Verified is rolled out to brands on Instagram and Facebook
The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.
Amazon launches new search functions on mobile to rival Google
The retail giant is rolling out new search and discovery tools, including multimodal search, expanded AR features and Find-on-Amazon.
4 reasons you should try Facebook Dynamic Ads
Facebook's AI-powered Dynamic Ads are a smart, cost-effective option to increase user engagement and ad performance. Here's why.
Threads users can now search for posts
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
Threads search is coming, but when?
Threads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.
5 essential PPC skills every agency pro must have
Want to start your PPC agency career correctly (without skipping essential steps)? Here are the top five skills to focus on.
Threads is widely rolling out on the web
Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.