57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
Topic: Meta
Meta gave special content moderation treatment to top advertisers
Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.
Automated bidding in Google Ads: How to get the best results
Struggling with automated bidding on Google Ads? Learn practical insights to improve campaign performance and control costs.
SEOs are quiet quitting X: where should you go?
The mass exodus of SEOs from X has been ongoing for months, but where’s everyone going next? You know about LinkedIn, but what about Bluesky?
Top 10 2025 PPC predictions and trends
These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.
5 PPC measurement initiatives to set yourself up for 2025 success
Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.
How to beat audience saturation in PPC: KPIs, methodology and case studies
Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Meta’s platforms hit by global outage
Facebook, Instagram, Threads, and WhatsApp are all experiencing widespread disruptions, impacting advertising.
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.
PPC experimentation vs. PPC testing: A practical breakdown
Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.
OpenAI has no immediate plans for ChatGPT advertising
Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.
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Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
Google’s alleged adtech monopoly faces historic antitrust test
The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.
Building a PPC roadmap for new brands: 10 questions to ask
Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.
TikTok launches AI video generation tool for marketers
Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips.
Meta aligns platforms with ‘Views’ as primary content metric
Meta's shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach.
How Microsoft Ads compares to Google Ads and when to use it
Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started.
Google’s Privacy Sandbox faces continued competition concerns
The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
How to identify untapped opportunities in PPC
Optimize your PPC efforts beyond efficiency. Explore new channels, test campaign types and unlock growth opportunities in your campaigns.
Google tests new AI tool for large advertisers
The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.
Amazon non-endemic ads: Winning strategies for service-based businesses
Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.
Meta adds ‘automatic adjustments’ to ad accounts, raising concerns
Meta's 'automatic adjustments' allows its system to make campaign changes without explicit advertiser consent.
YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads
Learn how top brands leverage these YouTube advertising placements for maximum engagement and conversions.
Meta introduces generative AI video advertising tools
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
How to create a roadmap for your PPC clients
Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.
The truth behind AI checkers: A cautionary tale
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
4 Reddit ad formats you need to know
Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.
6 advanced (yet missing) Meta Ads KPIs to track success
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.
Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
7 best AI ad creative tools, for beginners to pros
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance.
Meta gives advertisers new ad tools ahead of holidays
Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.
How to manage a paid media budget: Allocation, risk and scaling
Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance.
Meta to restrict data in Business Tools, impacting ad targeting
Meta's data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
6 steps to AI-driven budgeting and forecasting for digital marketing
Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.
Report: Google encouraged advertisers to target teens on YouTube
Google sales reps allegedly advised advertisers to target the 'unknown' category of YouTube users, which likely includes teens.
What winning video advertising creative looks like in 2024
Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.