If you work with SMBs and they received the notification, there's a chance they may be worried about how laws and resulting changes will affect their businesses.
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
Turn your local business profiles in the search results into portals that can deliver customers right from your listings.
80% of survey respondents said they were also buying (local) ads on Google.
There are a mix of considerations, on a spectrum from idealistic to pragmatic.
Four experts offer their top 3 recommendations for local search marketers.
A range of opinions about how much attention to devote to citations.
They recognized the logic – but many had strong criticisms.
Google announced they have released a mobile app for the new Google My Business. In summary, Google My Business is the new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. The apps were released for iOS and Android and enable business owners with […]
In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of traditional review sources to new, non-traditional sites (e.g., blogs, articles, etc.). Mike Blumethal has written a lengthy post on the subject. As Mike points out this could potentially complicate the emerging area […]
Many businesses seek to target local searchers for their products and services, and careful review of a site's analytics is one of the key weapons in a local business's competitive arsenal. Here are a few tips on what metrics to look at and how to use some of them in optimizing your site to rank better in local search results.
I conducted a very informal, online Search Engine Land reader survey several weeks ago on a range of high-level topics pertaining to mobile search. The ultimate number of responses from SEL readers was a small sample of 77. Mike Blumethal, a contributor to SEL who writes the Understanding Google Maps & Yahoo Local blog, thought […]