When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues.
Topic: Millennials
Desktop search is rising amid the work-from-home surge
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising.
The future of search begins with a ‘V’
Voice and visual search will ultimately become significant drivers of query volume beside text input.
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.
Survey: More consumers trust accuracy of SMB websites over Google My Business
BrightLocal also found an overwhelming consumer preference for phone calls vs. other channels such as email and messaging.
Survey: 82 percent of smartphone shoppers conduct ‘near me’ searches
Over 90 percent of survey respondents also said they were likely to click on the first set of results.
SearchCap: Google Shopping ad updates, SEO ranking factors & nofollow links
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to sell more this holiday season with Google’s updates to shopping ads Oct 25, 2017 by Frederick Vallaeys Contributor Frederick Vallaeys shares techniques to get the most out of […]
Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
Report: 43% of millennials have made a voice-device purchase in past year
Also, Kayak introduces ability to book a hotel room through Alexa devices.
SearchCap: Google mobile-friendly bug, emojis are back & Google app update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google brings back emojis in the search results snippets for relevant queriesFeb 17, 2017 by Barry Schwartz Google has brought back displaying emojis in the search results when the query thinks […]
SearchCap: Bing Ads report, Search Console with Data Studio & Pinterest search bar
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio now connects to Search ConsoleFeb 8, 2017 by Ginny Marvin Build more flexible reports and combine Search Console data with other data sources. Pinterest’s Lens app turns your […]
SearchCap: Google & Hillary Clinton, SEO URLs & AdWords explained
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Autocomplete does not favor any candidate or causeJun 10, 2016 by Barry Schwartz Google public relations and Matt Cutts come out to call the allegations that Google altered their search […]
Click-to-Call: 5 Surprising Insights About the Automotive Industry
The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call extensions. And with the automotive industry expected to spend $44 billion in advertising this year, according to a Schonfeld & Associates report cited by Ad Age, it is vitally important that this money be […]
Six Key Themes From “Meet The Search Engines” At SMX East
Contributor Eric Enge recaps a discussion with Gary Illyes (Google) and Duane Forrester (Bing) about the current and future state of search engines.
YouTube “How To” Video Searches Up 70%, With Over 100 Million Hours Watched In 2015
Google says most popular "how-to" searches include home-improvement, beauty and cooking related videos.
SearchCap: Bing Mobile Friendly, Google EU, Yandex Links & Google Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Announcing “The Landy Awards” Presented By Search Engine Land Search Marketing Industry Awards Program Launches To “Celebrate The Power Of Search” – Recognizing Excellence In SEO & SEM, Profits To Benefit […]
SearchCap: Bing & Yahoo UI Tests, Lyric Sites Dive In Google & Google News More Trusted
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Time Is The State Of The Union? White House Uses SEO To Spread The Word President Barack Obama will deliver his 2015 State of the Union at 6pm PT tonight. […]
Google Overtakes Traditional Media To Become Most Trusted News Source
According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most evident among Millennials, according to early release data seen by […]
Google Says New Parents Perform Twice As Many Searches As Non-Parents
According to a recent survey conducted by Google’s Think Insights, new and expecting parents perform 2.7 times the number of online searches as non-parents, with 56 percent of maternity-related searches completed on a mobile device. Google claims baby- and parent-related mobile searches are on an upward swing. During the first quarter of this year, mobile […]
SearchCap: The Day In Search, April 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Pulls Related Searches Filter Due To Lack Of Usage Google has quietly removed the “related searches” option from the search tools menu within the Google search results page. When Google […]
SearchCap: The Day In Search, January 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Launches Experimental “Wonder” Voice Social Search App For The US Yandex, the company behind the leading search engine in Russia with a presence in Turkey, has taken a radically different […]
SearchCap: The Day In Search, February 23, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO Killing America? Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. […]
A Year Later: AdMob A Critical Mobile Asset For Google
There was really never a question that AdMob was going to be a huge asset and accelerator of Google’s mobile ad efforts. However the acquisition has more than cemented Google’s leadership position in mobile advertising. According to some estimates (IDC, December 2010) Google controls 60 percent of US mobile advertising (search + display). Of the […]
Survey: Gen Y Accessing Web On Mobile More Than PC
Many marketers continue to think that the mobile internet is still too small to be worth attention. Indeed, on a global basis the mobile web represents less than 5 percent of all internet traffic, according to StatCounter. (See Royal Pingdom on usage in specific regions.) Two months ago Forrester Research issued a report dismissing location-based […]
Why Your Phone Number Is A Crucial Search Marketing Component
Sure, keywords and content are crucial parts of any local search marketing campaign. But your humble phone number may actually be one of the most important factors that leads to local search success.
SearchCap: The Day In Search, June 16, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: How The Internet Has Changed Music Consumption Music file sharing services have always been a mutant species of search, offering different tools and methods for finding and listening to tunes. […]
Numbers Show Search Has Changed, But Not How You’d Think
If you want to get a snapshot of a specific era in American society, I’d suggest the Yellow Pages industry is a good place to take that picture. The companies and headings listed can provide a footprint in time for people’s needs and interests of the day. In the 130-year history of the Yellow Pages, […]
SearchCap: The Day In Search, November 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Pew/Internet Study Finds Most Americans Get Their Answers From The Internet
A PEW/Internet and American Life study out today finds that the place Americans turn to most for answers is the internet. The study, which surveyed 2,796 Americans, found that 76% have internet access and that 58% turn to the internet when they have questions about things like health, school, careers, and government issues. The project […]
SearchCap: The Day In Search, November 26, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
What’s So Different About Being Small?
Let’s get this out of the way right now: Hands-on SEO and SEM for small businesses is no different than it is for large corporations. Small businesses need to develop great content around targeted keywords and get quality inbound links… just as any other business does. On the PPC front, small businesses need to write […]