SearchCap: Bing Mobile Friendly, Google EU, Yandex Links & Google Maps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Announcing “The Landy Awards” Presented By Search Engine Land
  Search Marketing Industry Awards Program Launches To “Celebrate The Power Of Search” – Recognizing Excellence In SEO & SEM, Profits To Benefit Charity.
• EU Antitrust Charges Filed Against Google, Focus On Comparison Shopping Only
  Complaint leaves out other vertical search categories, for now.
• Bing Adds Mobile-Friendly Label To Their Mobile Search Results
  Bing has been hush about showing a “mobile friendly” label in their mobile search results. Is more to come from Bing around mobile-friendly ranking?
• 6 AdWords Optimizations Using Dimensions Reports
  Columnist Frederick Vallaeys discusses how you can use Google’s data to improve your AdWords performance.
• Yandex To Bring Back Links To Their Ranking Algorithm
  After dropping links from their ranking algorithm for specific niches, Yandex brings back links as a positive and negative ranking factor.
• Google To Sunset Their Old Version Of Google Maps
  The original version of Google Maps is being shut down soon and a new “lite mode” of Google Maps will replace it.
• How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House
  Bryan Seely campaigned against Google Maps loopholes last year by making fake listings for the FBI & The Secret Service. He’s back again warning against them with his latest demonstration.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter Flips Switch On New Homepage For People Who Aren’t Logged In
• A CMO’s View: How Wix.com’s #ItsThatEasy Super Bowl Campaign Makes Multichannel Marketing Look…Easy
• Report: Google May Allow First-Party Data Targeting In Search Within The Year
• EU Files Antitrust “Statement Of Objections” Against Google On Shopping Search, Also Targets Android
• To Speak Millennial, Use Email
• Key Traits Employers Look For In Upcoming Marketing Stars
• Report: Twitter Is Trying To Move Celebs Off Of Meerkat & Onto Periscope
• Only 14% Of U.S. Teens Say Facebook Is Most Important, But Nearly Half Still Use It

Search News From Around The Web:

Industry

• Consensus Bias, SEO Book

Local & Maps

• Your Google My Business Profile Image – The Most Important Image?, Local University

Link Building

• Great Links Won’t Un-Trip Penguin Penalty. Fix or Abandon., internetmarketingninjas.com
• Panda Penalized and You Think Removing 15% will Recover You. I Don’t Think So., internetmarketingninjas.com

Searching

• Answer (part 2): Can you find the reference for.., SearchReSearch
• Search Challenge (4/15/15): Who are these mythic characters?, SearchReSearch

SEO

• 25 Tips From SEO Professionals, Forbes
• Google On What Is Real Time Versus What Is Manually Pushed With Penguin & Links, Search Engine Roundtable
• Google: We Won’t Remove Your Non Mobile-Friendly Site From Our Search Results, Search Engine Roundtable
• How Google Splits PageRank & Rankings Between Main Website and M. Mobile Site Version, The SEM Post
• How Long Does it Take to See SEO Results?, digitalthirdcoast.net
• How To Rank Higher Than YouTube, zionandzion.com
• SEO 101 Series: How to Pick Keywords for your Content, Vertical Measures
• Using Term Frequency Analysis to Measure Your Content Quality, Moz
• Why Is My Mobile-Friendly Label Missing in Google?, BruceClay.com

SEM / Paid Search

• Is Your Account Leaving Money On the Table?, PPC Hero