SearchCap: Bing Mobile Friendly, Google EU, Yandex Links & Google Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Barry Schwartz on April 15, 2015 at 5:00 pm
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Announcing “The Landy Awards” Presented By Search Engine Land
Search Marketing Industry Awards Program Launches To “Celebrate The Power Of Search” – Recognizing Excellence In SEO & SEM, Profits To Benefit Charity. - EU Antitrust Charges Filed Against Google, Focus On Comparison Shopping Only
Complaint leaves out other vertical search categories, for now. - Bing Adds Mobile-Friendly Label To Their Mobile Search Results
Bing has been hush about showing a “mobile friendly” label in their mobile search results. Is more to come from Bing around mobile-friendly ranking? - 6 AdWords Optimizations Using Dimensions Reports
Columnist Frederick Vallaeys discusses how you can use Google’s data to improve your AdWords performance. - Yandex To Bring Back Links To Their Ranking Algorithm
After dropping links from their ranking algorithm for specific niches, Yandex brings back links as a positive and negative ranking factor. - Google To Sunset Their Old Version Of Google Maps
The original version of Google Maps is being shut down soon and a new “lite mode” of Google Maps will replace it. - How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House
Bryan Seely campaigned against Google Maps loopholes last year by making fake listings for the FBI & The Secret Service. He’s back again warning against them with his latest demonstration.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Flips Switch On New Homepage For People Who Aren’t Logged In
- A CMO’s View: How Wix.com’s #ItsThatEasy Super Bowl Campaign Makes Multichannel Marketing Look…Easy
- Report: Google May Allow First-Party Data Targeting In Search Within The Year
- EU Files Antitrust “Statement Of Objections” Against Google On Shopping Search, Also Targets Android
- To Speak Millennial, Use Email
- Key Traits Employers Look For In Upcoming Marketing Stars
- Report: Twitter Is Trying To Move Celebs Off Of Meerkat & Onto Periscope
- Only 14% Of U.S. Teens Say Facebook Is Most Important, But Nearly Half Still Use It
Search News From Around The Web:
Industry
- Consensus Bias, SEO Book
Local & Maps
- Your Google My Business Profile Image – The Most Important Image?, Local University
Link Building
- Great Links Won’t Un-Trip Penguin Penalty. Fix or Abandon., internetmarketingninjas.com
- Panda Penalized and You Think Removing 15% will Recover You. I Don’t Think So., internetmarketingninjas.com
Searching
- Answer (part 2): Can you find the reference for.., SearchReSearch
- Search Challenge (4/15/15): Who are these mythic characters?, SearchReSearch
SEO
- 25 Tips From SEO Professionals, Forbes
- Google On What Is Real Time Versus What Is Manually Pushed With Penguin & Links, Search Engine Roundtable
- Google: We Won’t Remove Your Non Mobile-Friendly Site From Our Search Results, Search Engine Roundtable
- How Google Splits PageRank & Rankings Between Main Website and M. Mobile Site Version, The SEM Post
- How Long Does it Take to See SEO Results?, digitalthirdcoast.net
- How To Rank Higher Than YouTube, zionandzion.com
- SEO 101 Series: How to Pick Keywords for your Content, Vertical Measures
- Using Term Frequency Analysis to Measure Your Content Quality, Moz
- Why Is My Mobile-Friendly Label Missing in Google?, BruceClay.com
SEM / Paid Search
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