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Industry

SearchCap: Bing Mobile Friendly, Google EU, Yandex Links & Google Maps

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Barry Schwartz on April 15, 2015 at 5:00 pm
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Announcing “The Landy Awards” Presented By Search Engine Land
    Search Marketing Industry Awards Program Launches To “Celebrate The Power Of Search” – Recognizing Excellence In SEO & SEM, Profits To Benefit Charity.
  • EU Antitrust Charges Filed Against Google, Focus On Comparison Shopping Only
    Complaint leaves out other vertical search categories, for now.
  • Bing Adds Mobile-Friendly Label To Their Mobile Search Results
    Bing has been hush about showing a “mobile friendly” label in their mobile search results. Is more to come from Bing around mobile-friendly ranking?
  • 6 AdWords Optimizations Using Dimensions Reports
    Columnist Frederick Vallaeys discusses how you can use Google’s data to improve your AdWords performance.
  • Yandex To Bring Back Links To Their Ranking Algorithm
    After dropping links from their ranking algorithm for specific niches, Yandex brings back links as a positive and negative ranking factor.
  • Google To Sunset Their Old Version Of Google Maps
    The original version of Google Maps is being shut down soon and a new “lite mode” of Google Maps will replace it.
  • How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House
    Bryan Seely campaigned against Google Maps loopholes last year by making fake listings for the FBI & The Secret Service. He’s back again warning against them with his latest demonstration.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Twitter Flips Switch On New Homepage For People Who Aren’t Logged In
  • A CMO’s View: How Wix.com’s #ItsThatEasy Super Bowl Campaign Makes Multichannel Marketing Look…Easy
  • Report: Google May Allow First-Party Data Targeting In Search Within The Year
  • EU Files Antitrust “Statement Of Objections” Against Google On Shopping Search, Also Targets Android
  • To Speak Millennial, Use Email
  • Key Traits Employers Look For In Upcoming Marketing Stars
  • Report: Twitter Is Trying To Move Celebs Off Of Meerkat & Onto Periscope
  • Only 14% Of U.S. Teens Say Facebook Is Most Important, But Nearly Half Still Use It

Search News From Around The Web:

Industry

  • Consensus Bias, SEO Book

Local & Maps

  • Your Google My Business Profile Image – The Most Important Image?, Local University

Link Building

  • Great Links Won’t Un-Trip Penguin Penalty. Fix or Abandon., internetmarketingninjas.com
  • Panda Penalized and You Think Removing 15% will Recover You. I Don’t Think So., internetmarketingninjas.com

Searching

  • Answer (part 2): Can you find the reference for.., SearchReSearch
  • Search Challenge (4/15/15): Who are these mythic characters?, SearchReSearch

SEO

  • 25 Tips From SEO Professionals, Forbes
  • Google On What Is Real Time Versus What Is Manually Pushed With Penguin & Links, Search Engine Roundtable
  • Google: We Won’t Remove Your Non Mobile-Friendly Site From Our Search Results, Search Engine Roundtable
  • How Google Splits PageRank & Rankings Between Main Website and M. Mobile Site Version, The SEM Post
  • How Long Does it Take to See SEO Results?, digitalthirdcoast.net
  • How To Rank Higher Than YouTube, zionandzion.com
  • SEO 101 Series: How to Pick Keywords for your Content, Vertical Measures
  • Using Term Frequency Analysis to Measure Your Content Quality, Moz
  • Why Is My Mobile-Friendly Label Missing in Google?, BruceClay.com

SEM / Paid Search

  • Is Your Account Leaving Money On the Table?, PPC Hero


About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Related Topics

Channel: IndustrySearchCap

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