Topic: OAuth

PPC

WordStream Adds A Paid Search Landing Page Grader To Its Docket Of Free Tools

Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the performance of their landing pages, WordStream, a paid search management platform for SMBs, launched a […]

WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting

WordStream has released a revamp of its AdWords Performance Grader, the instant AdWords account auditing tool, now dubbed AdWords Grader Plus. WordStream says the free tool, launched in August 2011, has already been used to analyze accounts representing three billion dollars in total advertising spend. The company has refined the tool based on that wealth […]

Microsoft Provides More Clarity On Bing Ads Microsoft Account Sign-In

Last week, users began seeing prompts to set up Microsoft account log-ins for their Bing Ads accounts. Some users expressed consternation about the changes and log-in errors they were experiencing when trying to postpone the new process. Today, to mitigate customer angst and make the process as seamless as possible, the Bing Ads team posted […]

Bing Ads Releases New API, Version 9

Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to functionality: Bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as the data interchange formats. These data formats are identical to the formats that will be […]

Yahoo BOSS Switching To Paid Model In Early 2011

The Yahoo Search Blog announced BOSS is switching, as expected, to a paid model. BOSS which launched in July 2008 has become a favorite of many developers when building their own search engine off of Yahoo’s data. With the organic Yahoo results being powered by Bing now, and the Microsoft deal closed, Yahoo has decided […]

SearchCap: The Day In Search, August 30, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Mobile App Comes To Verizon Android Handsets Microsoft previously said there was going to be an Android version of Bing soon, following its successful iPhone app. Today there is — […]

SearchCap: The Day In Search, July 20, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Seeks Privacy Counsel With Gov’t Ties Google Watch points out a job posting on the Google site for “Privacy Policy Counsel” based in Washington, DC. Given that Google is under […]