Amazon’s 2025 title policy update: Key changes and implementation guide
Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.
Topic: Old Navy
How to use negative keywords in PPC to maximize targeting and optimize ad spend
Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite brands.
SearchCap: GoogleBot Blocked, Bing SSL & AdWords Dynamic Search Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Overhaul Of Dynamic Search Ads Now Live Globally With Category Targeting Advertisers can now target ads by product categories suggested for their websites with DSA. Google Shows A Store’s Busy […]
SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions. Bing Updates iOS App […]
New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals
AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords. The study looked at U.S. advertisers in six verticals during Q312. Backing up one of the loudest complaints among advertisers about the Yahoo! Bing […]
Yahoo’s Year In Review 2010 Of Top Searches: My, How Much You’ve Grown
Sound the vuvuzelas! In what surely will take top honors for the list(s) to end all lists this year, Yahoo! has unveiled its annual Year in Review for 2010, featuring at least 25 categories of Top 10 most searched for topics. This year’s special searches cover everything from the usual celebrities and gossip headlines, to […]
Supercharging Your Ads With Google Sitelinks
At SMX West last month, in a session called “Supercharging Your Descriptions With Sitelinks,” Google Senior Product Manager Jerry Dischler covered various strategies related to Sitelinks—specifically for the new Google AdWords ad unit that offers additional links below the main destination URL. (There’s a similar new listing format for organic search as well, which may […]
Live Blogging SXSW: Social Search, A Little Help From My Friends
It’s live blogging time again from SXSW. Today, the Social Search: A Little Help From My Friends panel gets underway.
Microsoft Integrates Cashback And Products Vertical
Microsoft announced yesterday that it had folded its Cashback program into Live Search Products. Cashback began as a incentive program for consumers to use Live Search as well as CPA-based advertising vehicle for retailers and e-commerce sellers. Cashback icons appeared beside ads responsive to commercial queries for participating marketers: Cashback icons (like Google Checkout icons) […]
Microsoft Trumpets Cashback Successes
Microsoft Live Search Cashback launched with great expectation in some quarters that it would grow Microsoft’s search share dramatically. That, so far, has failed to happen. But Microsoft says it is making progress toward its own more realistic goal of growing commercial search traffic over the long term, highlighting some new figures it says show […]