Google Ads to enforce new requirements for Message assets
You may need to update and verify your Google Ads message assets by Oct. 30 or risk having them blocked.
Topic: Online advertising
Google Ads Performance Max gets asset and channel reporting
Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns
Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.
TikTok launches Travel Ads to capture trip planning moments
TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.
Pinterest Ads cost data comes to Google Analytics
As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.
Google Ads tweaks default conversion goal behavior
Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.
Google Ads will recommend you link to your Google Analytics account with one click
If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.
Microsoft clarifies nonprofit ad grant program status
Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.
Google August 2025 spam update done rolling out
This spam update took just under 27 days to fully roll out and is now complete.
Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs.
Google brings Smart Bidding Exploration to Performance Max
Google’s new Smart Bidding Exploration in Performance Max may boost conversions by easing ROAS limits – at the risk of reduced efficiency.
Google doubles down on AI Max pitch to wary advertisers
Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns.
Google Ads placements: Your guide to targeting websites, apps, and YouTube
Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.
Meta expands WhatsApp Status ad options
Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
Google publishes new guide on Shopping ads pricing
Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.
Google to retailers: Use AI to win the longer holiday season
Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.
Google expands AI Max globally to give advertisers more control
Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.
Google Ads tests new promo-focused budget tools
Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
Google can’t decide if the web is thriving – or dying
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Auditing and optimizing Google Ads in an age of limited data
Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.
How to use Google Ads Auction Insights to outrank competitors
Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.
Google Ads enhances campaign filters with new checkboxes
These simple checkboxes should make it much easier to filter and manage your campaigns.
Why your Amazon Ads aren’t delivering: 6 critical issues to fix
Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.
Amazon resumes Google Shopping ads – but not in the U.S.
Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.
Google Ads adds loyalty features to boost shopper retention
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
The future of remarketing? Microsoft bets on impressions, not clicks
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
Microsoft Advertising suspensions: What triggers them and how to appeal
Are you facing a Microsoft Ads suspension? Verify, appeal, and follow up through official channels, or risk permanent bans.
Meta rolls out new AI ad tools to boost holiday sales
Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers.
Google Ads demographics: A deep dive into targeting and exclusion
Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.
Google finally gives visibility into Search Partner Network placements
Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and App campaigns.
Google Ads to end manual language targeting in Search campaigns
Search campaigns will soon drop manual language settings, leaving AI to automatically detect and target user languages.
Google Ads adds ‘Share of Cost’ toggle to PMax reporting
The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers.
The implosion of the blogging-for-dollars revenue model
Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next.
X will put ads inside Grok AI answers
Brands could soon tap into a new high-intent ad channel as Grok’s AI responses become prime real estate for targeted promotions.
Google Ads Performance Max gets new controls, reporting, creative insights
Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition reporting.
Google Ads API adds new targeting options in Performance Max
You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting.