Tim Berners-Lee warns AI may collapse the ad-funded web
Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its business model.
Topic: Online advertising
Google expands image search ads with mobile carousel format
Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention.
Google tightens rules on fraud-linked phone numbers in ads
Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or past policy violations.
Google adds asset-level reporting to display campaigns
Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.
ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
Google expands PMax reach with Waze ads
Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates.
Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns
Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.
Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?
Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
YouTube locks sidebar on mobile ads, removing close option
YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.
Microsoft Advertising advertiser console down
This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.
How to use Google Ads Promotion assets (a step-by-step checklist)
Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.
Your ads are dying: How to spot and stop creative fatigue before it tanks performance
Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.
Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
ChatGPT Atlas browser could drain ad budgets by mimicking human clicks
OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.
Google Ads turns 25: A look back at the biggest changes and advances in search
Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.
Google Merchant Center adds centralized Issue Details Page
A new centralized dashboard helps advertisers quickly spot and fix product or account issues to keep their listings active.
Google Ads quietly tests auto-setting “New Customer Value”
Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.
Google Maps Ads get scrollable sitelinks boost
Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.
Google opens Shopping Ads to physical goods subscriptions
Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.
Google Ads API v22 adds generative AI, smarter bidding, and more
The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.
Google’s Liz Reid on AI Overviews: Less ad clicks, more searches
Google’s head of Search says AI Overviews don't reduce the need to buy, which is keeping ad revenue stable as searches keep growing.
Google Ads loosens prescription drug term restrictions for non-promotional use
Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification rules the same.
Google Search rebounds as Amazon steps back: Q3 ad report
Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.
Google Ads PMax: The truth about audience signals and search themes
Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.
Google Performance Max adds support for vertical 9:16 image ads
Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.
Google to expand ads in AI Overviews to more markets
The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.
Google rolls out new global ‘Sponsored results’ ad label
The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.
Google updates Misrepresentation policy for Shopping Ads and free listings
Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.
Google Ads now flags low-quality images
Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad surfaces.
Microsoft taps Amazon DSP as preferred partner
Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.
DOJ and Google wrap up ad tech monopoly hearing
Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.
Microsoft to end nonprofit ad grant program in December
Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.
Google to phase out Call-Only Ads by 2027
Google will retire Call-Only Ads by 2027, pushing advertisers to shift phone lead campaigns to Responsive Search Ads with Call Assets.
What you need to know about Responsive Search Ads
Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.
Google Ads to enforce new requirements for Message assets
You may need to update and verify your Google Ads message assets by Oct. 30 or risk having them blocked.
Google Ads Performance Max gets asset and channel reporting
Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns
Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.
TikTok launches Travel Ads to capture trip planning moments
TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.
Pinterest Ads cost data comes to Google Analytics
As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.