Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Topic: Online advertising
Google launches A/B testing for Performance Max assets (Beta)
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
Google tests expanded video limits in Performance Max
Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
Google adds Maps to Demand Gen channel controls
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
Microsoft launches asset-level ad reviews
Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.
Google adds location targeting controls to Demand Gen campaigns
Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.
Apple will add more App Store search ads
Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids.
LinkedIn opens up top-of-feed Reserved Ads to all managed advertisers
LinkedIn Reserved Ads let you lock in top-of-feed placement, boosting visibility, engagement, and predictable reach for B2B campaigns.
Google AI Overviews surged in 2025, then pulled back: Data
Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
Uncontested ads are quietly draining your holiday budget. Here’s how to fight back.
Discover why your holiday CPCs stay inflated even when you’re the only bidder -- and how smart marketers are reclaiming that wasted spend.
Bing tests Google-style “Sponsored results” grouping
Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.
Shopify launches Product Network to blend items across merchants
Shopify’s Product Network lets advertisers reach shoppers across multiple merchant sites with contextually relevant products.
YouTube Shorts adds comments and creator links to ads
YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.
The truth about Google Ads recommendations (and auto-apply)
Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.
How Pinterest’s ad formats work and when to use each one
Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals in 2026.
Google launches Data Manager API
Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.
Google denies ads are coming to Gemini in 2026
Google's Dan Taylor ripped the story, saying 'there are no ads in the Gemini app and there are no current plans to change that.'
Google Shopping Ads now show merchant location labels
Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic.
Google tests regional member pricing in Shopping Ads
Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, helping retailers localize promotions.
Google’s proposed ad tech fixes face EU scrutiny
Stakeholders are reviewing Google’s proposed changes as the EU weighs whether they’re enough to restore fair competition.
Black Friday 2025: More expensive, still engaging
Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.
Microsoft Ads introduces asset-level disapprovals
Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
Google Ads search terms report: 5 tips for better results
Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for.
How AI answers are disrupting publisher revenue and advertising
A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.
Study finds major waste in Google Shopping ads on Black Friday
Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.
Google to auto-link YouTube channels and Google Ads accounts
Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.
Google Performance Max gets direct video uploads
Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term asset ownership.
Google and Microsoft: How their Performance Max approaches align and diverge
Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.
Google Ads begin surfacing inside AI Mode as tests expand
Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search.
Google offers a “less disruptive” fix to EU ad-tech showdown
Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.
Google rolls out total campaign budgets for PMax beyond the U.S.
Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without the hassle of daily budget math.
YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early performance falls short.
Google Ads boosts accuracy in advertiser account suspensions
Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within 24 hours.
Google quietly adds brand inclusions to standard Shopping campaigns
Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.
The best way to use custom segments in Google Ads
Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
Microsoft makes Clarity mandatory for Syndication Partner publishers
Microsoft will count only Clarity-enabled ad traffic, requiring these publishers to install the tool or lose billable impressions and clicks.
Google Ads Editor 2.11 gets campaign-level negatives and smarter automation
The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.