Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where they want to be.
Topic: Online advertising
Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools from Microsoft Ads.
PMax and the illusion of trust: ‘I’m Google – what could go wrong?’
Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you trust the system.
Google cuts conversion tracking in EU over consent mode non-compliance
Advertisers are losing conversions and targeting power as Google enforces strict consent compliance, cutting off key ad performance signals.
Amazon pulls out of Google Shopping ads
Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater visibility?
Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Lifetime Budgets give advertisers more control over long-term spend, with flexible adjustments, refund protection, and simplified campaign management.
Microsoft Advertising expands remarketing list sources to 20 campaigns
Microsoft Advertising expands Impression-Based Remarketing, giving advertisers more flexibility and cross-campaign reach for stronger audience targeting.
Google Ads quietly surfaces recommendation tips in Optimization Score column
A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.
Google Ads adds new AI Max reporting view
The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website content.
Google Ads rolls out Smart Bidding Exploration for tROAS campaigns
Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.
Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back
Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.
Google Ads API to sunset ad sharing this October
Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.
Google now auto-upgrades Video Action Campaigns to Demand Gen
Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.
Google Ads Affinity Segments: Your guide to Interest-Based Targeting
Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching broader audiences.
Google Ads Editor 2.10 drops
Google Ads Editor 2.10 brings new AI features, improved targeting options, and streamlined creative tools.
How to expand your reach with reverse location targeting in Google Ads
Not all searches come from locals. Here’s how to reach out-of-area users already looking for what you offer with smarter Google Ads targeting.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
Google to enforce phone number verification for Message Assets in ads
Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved and won't serve.
Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values
Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.
Google’s token auction: When LLMs write the ads in real time
Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through advertiser bids.
Microsoft Ads gets granular with new asset-level reviews
Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved.
Microsoft removed 1 billion ads for violations in 2024
Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement tools.
Retargeting: How brands stay top of mind after you bounce
Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.
Google Search Chief Liz Reid on ads, AI, and the future of search
Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent queries.
Google launches Offerwall, a customizable content access tool for publishers
Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.
Is Google Ads wasting your money? Understanding average daily budgets
What you need to know about Google Ads monthly spending limits, average daily budgets, billed vs. actual cost, and more.
Microsoft adds app placement controls to Audience campaigns
Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude underperformers.
Google rolls out 1st Order Promotions for Shopping Ads
Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.
Google Ads stops auto-opting search campaigns into Display Network
Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping prevent wasted spend on low-intent traffic.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
Google Ads Maximize Clicks: Your guide to getting more traffic
Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and why it might (or might not) be the sweet spot between manual and Smart Bidding
Target CPC bidding comes to Google Ads Demand Gen
Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a consistent average cost.
WhatsApp adds discovery tools, ads, subscriptions
WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.
5 LinkedIn Ads tests to run to drive growth
LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.
Microsoft Advertising launches reporting overhaul & Performance Max updates
Microsoft Advertising's latest updates bring smarter reporting, more flexible campaign controls, and streamlined cross-platform tools.
Google Display Network explained: Your quick guide to GDN
Learn how the Google Display Network works, challenges to watch out for, and practical tips to improve ad performance and avoid wasted spend.
YouTube tests 30-second non-skippable ads in standard campaigns
Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.
Sundar Pichai: AI Mode is Google’s ‘bleeding edge’ experience
Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search experience.
Google Ads API v20 adds more negative keywords, DemandGen upgrades and more
To use some of the v20 features, you must upgrade your client libraries and client code, Google explained.
Testing AI Max in Google Ads: When to try it and when to wait
AI Max expands reach, but regular Search gives control. Learn the trade-offs and when it makes sense to use each – or both together.