This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want To Speak @ SMX Milan? Here’s How The agenda is complete, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Milan 2015. To increase the odds […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penalizes Two German Link Networks; One Being efamous Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German […]
In December, Danny Sullivan sought to determine which of the major shopping search engines found the best prices for common products. The shopping engines compared in Danny’s articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? The Test Continues: Which […]
It’s time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this installment, what’s the lowest price from a major retailer for a copy of “Red 2” in the Blu-ray, DVD and digital download combo pack? Is The Featured Price The Lowest Price? […]
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when deciding what search results they click on. That […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to […]
It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few […]
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adobe First To Announce Support For Bing Product Ads Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product […]
CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon Product Ads all drove roughly half the traffic of Google PLAs. In Q2, the […]
Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior is a prime example. As a frequent traveler, I go straight to Kayak.com to search for […]
Marin Software, one of the leading search and social marketing platform providers, has filed to go public. The amount the company expects to raise right now is uncertain because, “The number of shares to be sold and the price range for the proposed offering have not yet been determined.” Marin has been around for a […]
The holiday shopping season is almost upon us. Black Friday comes at the end of the week, followed by the increasingly popular Cyber Monday. While there are plenty of deal sites, there also remain traditional shopping search engines that consumers may wish to use. Shopping search engines, or perhaps more properly, product and price comparison […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s “Voice Assistant” Not Quite Siri-Smart But Most People Won’t Notice At Google I/O this week Google introduced spoken search results, which mimic Siri’s functionality on the iPhone. Siri had been […]
We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Its Rel=Author Display, Promotes Google+ In Search Results Google has rolled out a few changes to how it shows results that use the rel=author markup. Some of these are […]
Former Yahoo CEO Carol Bartz will be remembered mainly as a cost cutter who outsourced numerous functions to third parties. A partial list of those includes outsourcing Search to Microsoft, Shopping to PriceGrabber, Real Estate to Zillow and Maps to Nokia/Navteq. And now, the new Nokia-powered Yahoo Maps (NokiHoo) have just gone live in the […]
Today’s the day. Google chairman Eric Schmidt is being called on the carpet in front of a US Senate subcommittee, to talk about whether his company is a monopolistic orge. I’m here, live blogging. Fun starts at 2pm ET. NOTE: Our follow-up article, which covers the entire hearing with highlights and without live blogging typos […]
Shopping.com parent eBay has reportedly acquired local product inventory site Milo.com for $75 million in cash. Milo was aspiring to become the “Google of local product data.” The acquisition is a bit of a surprise to me but problably came out of discussions about a strategic investment. I believe Milo and Shopping.com were in discussions […]
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping […]
According to comScore data, Google Product Search has become the top comparison shopping engine online. Number two is now TheFind, which moved in front of Yahoo Shopping in terms of average daily users: Source: comScore TheFind has been quietly moving up the ladder over the past couple of years and now has surpassed all longer-established […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Growing On Google, People Asking “How Do I Delete My Facebook Account” When working on a presentation about search today, I did a “how do I” search on Google to see […]
There are a number of “social shopping” sites and, of course, numerous product or shopping-related blogs. Among the most visible in the first category are Kaboodle, ThisNext/Stylehive and Polyvore. They offer tools and features that allow people to share, compare and vote on products. The mainstream shopping comparison engines such as Shopping.com or PriceGrabber don’t […]
The Yahoo strategy of outsourcing content and technology continues. According to a press release, Healthline will support and augment the existing content and provide search for Yahoo Health. In the Healthline partnership, Yahoo! gains a technology partner that already provides over 90 million users a month with the most contextually relevant and clinically accurate health […]
In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory information. Now Google has announced that product is live. Google is working with a limited number of retailers for the time being but is inviting others to apply to become part of […]
The HotJobs for sale rumor has been around for some time. Yesterday a deal with Monster was finally announced. It is being widely hailed as a smart move by Yahoo to gain cash and divest itself of another “non-core asset.” Except for payment and other terms the deal is conceptually analogous to what Yahoo is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News Fast Flip Featured Topless Playboy Model This morning I reported that Google was showing a topless Playboy model on the new Fast Flip portion of Google News. It seems […]
Relatively quietly Yahoo has decided to outsource most of Yahoo Shopping to PriceGrabber. This is analogous to what Yahoo is doing with Microsoft-Bing in search — just not with Microsoft. Merchant listings will now come from PriceGrabber and e-commerce sellers will only be able to get into Yahoo Shopping via PriceGrabber or Yahoo Search (Bing). […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Tomorrow is the first of the Google Free Fridays that Search Engine Land is promoting in July. As our previous This July: Try Google-Free Fridays! post explains, the point is to encourage people to open their eyes to some of the other major search engines, whether it to be to discover something great and new […]