SearchCap: The Day In Search, July 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Adobe First To Announce Support For Bing Product Ads

  Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product pull from merchant’s product feeds to show product images, prices and other details on search results pages. According to the Adobe release, Adobe Media Optimizer can now support the following functions for Bing […]

• Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]

  CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon Product Ads all drove roughly half the traffic of Google PLAs. In Q2, the […]

• Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

  Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the performance of each bid adjustment within a campaign — by device, location and time of day. You’ll notice in […]

• Slick New Overhaul Brings Rank Tracking Back To Raven Tools

  Late last year, many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analytics tools. Well, Raven users that have missed the tracking data can now rejoice, as rank […]

• Google’s Matt Cutts On Hidden Text Using Expandable Sections: “You’ll Be In Good Shape”

  In the latest video answer from Google’s head of search spam Matt Cutts, he answers a question about “hiding” text in JavaScript/AJAX-like expandable menus. Matt said that generally this practice is acceptable within Google’s webmaster guidelines, if and only if, it is being done in a non-spammy way. Use of expandable content sections is very […]

• Google Continues Censoring Piracy-Related Search Suggestions By Blocking Grooveshark

  TorrentFreak reports Google has added another website to the piracy block list for their instant search suggestions. The site is named Grooveshark, which is a popular free music streaming service. Google would not comment specifically about Grooveshark, but told TorrentFreak, “our algorithms prevent terms closely associated with piracy from appearing in Autocomplete.” Back in January […]

• New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel

  In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today. Inevitably, however, some marketing media and channels have changed. The world of advertising has shifted from a one-step advertising funnel to a multi-step funnel, caused simply by the inception of the […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Beats Q2 Expectations, Mobile Climbs To 41 Percent
• Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels
• Edmunds.com Sues Texas Marketing Firm For Allegedly Posting Fake Car Dealer Reviews
• Chromecast: The Rebirth Of Google TV
• Take Marketing Land’s Audience Survey & Enter To Win A Ticket To SMX East
• New Google Nexus 7 Goes Live Early On Best Buy Site
• Google Announces New Nexus 7, Android 4.3 & ChromeCast
• Google Glass App Brings AdSense Reporting To Your Eye
• Google AdSense Text Ads Get Favicons
• “Get Notifications” Prompt After Liking A Facebook Page Test Has Ended
• Hide With Context: Facebook Will Soon Allow Users To Say Why A Post Was Hidden
• Invasion Of The Community Managers
• Navigating Around Icebergs: How Elemental Data Charts A Better Course For Display Advertising
• Updating Your Email Campaign? Tips To Avoid Subscriber Whiplash!
• Report: Video Ad Shares Grow 7% In Q2 With Help From Dove, Evian & The Man Of Steel
• Twitter Apologizes To Three Users For Faking Tweets In Blog Post
• Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On Facebook
• Apple Earnings Beat Expectations On 31.2 Million iPhones Sold

Search News From Around The Web:

Industry

• Ask Matt: Is Google a tech or ad company?, usatoday.com

Local & Maps

• Local SEO for Non-profit Organizations, webmarketingtoday.com
• State of the Most-Important Local Search Sites (Mid-2013), www.localvisibilitysystem.com

Link Building

• Aftermath of Penguin 2.0 – Icelolly.Com Case Study, linkresearchtools.com
• Easily Evaluate The Job Your Link Building Agency Is Doing, Search Engine People
• Post Penguin 2.0 Local SEO Strategies for Small Business, Search Engine Journal

Searching

• Sometimes It’s Easiest to Just Write It Down, Google Translate Blog

SEO

• 4 Reasons to NOT Put A Twitter Handle in Your Title Tag, SwellPath
• 4 SEO Tips for Launching a New Website and New Brand, Search Engine Watch
• Can You Spin Articles "The Right Way" For SEO?, Search Engine Roundtable
• Could Google Authorship Offer Protection Against Future Google Updates?, Search Engine Journal
• Does SEO Still Matter?, Online Marketing Blog
• Googles search engine and Android phones, David Naylor
• Is Content Marketing Crushing SEO?, cornwallseo.com
• Outdated Keyword Optimization Techniques that Could Be Killing Your Rankings, Marketing Words Copywriting Blog
• SEO Cocitation Considerations and What It Means to Your Small Business, Search Engine Journal
• Webmaster: Increased My Conversion Rate & Google Rankings Improved, Search Engine Roundtable
• What B2B SEO Professionals Can Learn From Journalism & The Newsroom, KoMarketing Associates

SEM / Paid Search

• Are You Looking At Paid Advertising the Right Way?, Search Engine Journal
• Bing Ads Editor Diary: How to Build Up a Quality Campaign with Speed – Part I, Bing Ads Blog
• So You Want to Do PPC When You Grow Up, portent.com
• So You Want to Do PPC When You Grow Up, Portent
• The One Hour Placement Report, PPC Hero
• Use AdWords Scripts to Streamline Your PPC Optimization Efforts, Search Engine Watch

Search Marketing

• Adobe Media Optimizer First to Market with Bing Product Ads Support, Adobe Digital Marketing Blog
• Introducing Google Media Ads – Video Ads in Google Search, periscopix.co.uk
• Who Is Google listening To? And Should They Be?, State of Search

Strategy

• Anatomy of an RCS Pitch to C-Level Execs, SEER Interactive
• How to measure branded search traffic in the ‘Not Provided’ age, Econsultancy