Google finally gives visibility into Search Partner Network placements
Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and App campaigns.
Topic: Priceline.com
Google Ads to remove parked domain placements by default
Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in approach.
Google unveils major Search Partner Network update as it removes opt-out option
Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report.
Google is evaluating additional PMax brand safety controls
Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.
Google advertisers can now opt out of Search Network
This news follows allegations in an Adalytics report about Google's ads appearing alongside potentially harmful content.
Google denies placing search ads on compromising websites
Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.
Advertisers signal glimmers of optimism, start spending again
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase.
Google testing car rental comparison ad unit in search results
Car rentals is Google Ads' latest travel services advertising initiative.
Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps
The business model for Google Assistant may be transactions over advertising.
Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. We sought comment from Microsoft when the report appeared, but the company declined to respond. The FairSearch site lists […]
Mapquest Gets A New Look And Logo
Mapquest has introduced a new look and a new retro-chic, 1970s-style logo. The changes are part of a series of upgrades begun prior to the Verizon-AOL acquisition and are largely a result of a new Mapquest partnership with Mapbox. The promised and enhanced features include or will include: A faster, more responsive Mapquest.com for mobile […]
WSJ: Yelp Seeking A Potential Buyer
Company's market cap is $2.9 billion, a sale could fetch more than $3.5 billion.
SearchCap: Google Search Serving Drink Recipes, Bing’s Taking User Suggestions & An AdWords App For Android
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Now Serving Up Cocktail Recipes With Drink Ingredients & Directions Want to know how to make a Mint Julep? Just ask Google. Bing Listens: New Site Serves As A […]
Now It’s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 Billion
After buying Travelocity last month, Expedia grabs Orbitz in competitive bidding.
Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M
The move puts most US and global travel market in just a few hands.
GM Turning Its Cars Into Rolling (Local) Search Engines
Company hopes that 4G LTE will attract and retain OnStar subscribers.
SearchCap: Suing SEOs, Googlebot Render Page & Top AdWords Impressions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]
Priceline’s Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013
Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any […]
SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend RKG is out with its first quarter Digital Marketing Report today, showing US […]
Sponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals
Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of three “rival links” to competitors in search results did little to drive traffic to competitors’ websites. In September Google presented a […]
Revealed: The 17 Other Search Engines The FTC Warned Over Paid Ad Disclosures
In June, the US Federal Trade Commission warned seven “general purpose” search engines — including Google, Bing and Yahoo — about the need to ensure they were properly disclosing paid ads. But 17 other “specialty” search engines were also warned. Which ones? The FTC wouldn’t say. Thanks to a Freedom of Information Act request, Search […]
Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)
On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to last […]
SearchCap: The Day In Search, March 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network […]
Priceline To Buy Travel Search Engine Kayak For $1.8 Billion
Priceline is a public company that owns several other travel brands, including Booking.com, Agoda.com, Cheaptickets.com, Rentalcars.com and a few other travel sites. You can now add leading travel search engine Kayak.com to that list. Priceline announced that it was buying the travel site for $1.8 billion (in cash and stock). Priceline and Booking.com are reasonably strong […]
Report: IAC Is Google’s Biggest Ad Spender, According to Kantar
Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other […]
SEMPO LA Event Highlights Rapidly Emerging Opportunities In Mobile
At the recent SEMPO LA Mobile Event (sponsored by AT&T interactive) moderator Danny Sullivan told a story about the early days at Google. As early as 2000, Sergey Brin was telling everyone who would listen about the incredible applications of his search engine on cell phones. Even for a forward thinker like Danny, this seemed […]
Priceline.com Founder Sues Google Over Offers Service
Although Google Offers hasn’t formally launched yet, the service is already facing its first lawsuit. Walker Digital, a private R&D lab that created and launched Priceline.com in the late 1990s, is suing Google for allegedly violating four of the company’s patents. The lawsuit, which asks the court for a jury trial, seeks unspecified damages and […]
For Travel Planning, Search Engines May Not Be Your Best Destination
It's that time of year when many of us turn to the internet for information, advice and maps to help plan a getaway for some rest and relaxation. Although search engines may be an obvious place to start your quest, they often aren't your best bet for useful information, helpful advice or savvy planning tips. Here's why—along with an in-depth look at more useful alternatives.
Google Testing Hotel Prices In Google Maps
A “small portion” of Google Maps users may see the latest experiment on Google Maps: the addition of hotel prices as part of the business listing information. You’ll know that you’re one of those users if you see an interface like this next time you search for hotels on Google Maps: The pricing information comes […]
SearchCap: The Day In Search, August 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.