SearchCap: Google Search Serving Drink Recipes, Bing’s Taking User Suggestions & An AdWords App For Android

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search Now Serving Up Cocktail Recipes With Drink Ingredients & Directions
  Want to know how to make a Mint Julep? Just ask Google.
• Bing Listens: New Site Serves As A Suggestion Box For Bing Users
  Bing already has close to 100 user-submitted ideas to improve it search engine. Will it act on any of them?
• Official: Google Compare For Auto Insurance Launches
  Rolling out in California to start, Google is getting into the car insurance business with lead generation.
• Google May Discontinue Its AJAX Crawlable Guidelines
  Does your site use AJAX? Well, Google may stop crawling those pages. More details to come from Google as early as next week.
• What’s The Most Searched Thing On Google? Turns Out It’s “Google”
  Webmaster Trends Analyst Gary Illyes said the most searched term on Google is “Google” itself during SMX West session.
• Understanding How Your Brand Drives Google Shopping Campaign Traffic
  Separating brand from non-brand traffic is not as straightforward in Google Shopping as it is for standard AdWords text ads, but columnist Mark Ballard has a solution.
• Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis
  Google tells us that the mobile-friendly algorithm launching in about a month is on a page-by-page basis and runs in real-time, which eases the concerns of many webmasters.
• Understanding & Leveraging Search By Voice: Up Close @SMX
  Columnist Rachel Lindteigen recaps a presentation on voice search and opportunities for marketers, in coverage of the SMX West conference.
• Momofuku Ando Google Logo Marks Instant Noodle Inventor’s 105th Birthday
  Ramen noodle creator was driven by humanitarian views: “Peace will come to the world when all its people have enough to eat.”
• Google Launches AdWords App For Android
  Now available for download in the Google Play store.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Why Your Facebook Page’s Like Total Will Probably Fall
• Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences
• 14 Tips To Incorporate Social Media Into Event Marketing
• Everything’s Bigger In Texas: Sampling & Google Analytics Reports
• Expedia Promotes #VanGogh2015 With Free Trips To Holland Using Twitter’s Flock To Unlock

Search News From Around The Web:

Industry

• Rakuten Marketing Appoints Tony Zito CEO, marketing.rakuten.com

Link Building

• The Most Important Link Penalty Removal Tool: Your Mindset, Moz

Local & Maps

• Do Not Incentivize Reviews – Not Even a Little Bit, localu.org
• Google Map Location Ranking, New Google Test, ignitevisibility.com

SEM / Paid Search

• Bing Ads Power Tools: Overhaul Your Optimizations with the Opportunities Page, Bing Ads
• Expedia vs. Priceline in Paid Search, AdGooroo
• Paid Media Experts NEED Apply: The Fusion of Search, Social, Display, www.linkedin.com
• Paid Search Audits: Thinking Like a Marketer, SEMrush Blog
• Using RLSAs To Stay Live When Budget Is Low, www.ppchero.com
• What Businesses Should Really Look For In A Pay Per Click Company, ignitevisibility.com

SEO

• How To Identify A Mobile Rankings Demotion Using The New Search Impact Report in Google Webmaster Tools, hmtweb.com