Topic: Privacy policy

Privacy, Profit & The Emergence Of Google’s “Evil Twin”

There’s a funny and satirical 1989 British film called “How to Get Ahead in Advertising.” The movie focuses on an ad executive, played by actor Richard E. Grant, who experiences an ethical and mid-life crisis. He develops a boil on his neck, which grows into a literal head (a kind of evil twin) and eventually […]

SearchCap: The Day In Search, September 8, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Search: The Complete User’s Guide Google Instant promises to change the way people search. Speaking at today’s announcement, Google’s Marissa Mayer called it a “fundamental shift in search.” As […]

SearchCap: The Day In Search, May 26, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Doodle 4 Google Winner Announced: Melton’s Rainforest Habitat Google announced the winner of the 3rd annual Doodle 4 Google competition. The Doodle is viewable above and will be displayed on the […]

Live Blogging Facebook’s “Simpler Privacy Controls” Press Conference

Facebook is holding a special press conference today, where it will be discussing the new “simplied” privacy settings that the company has developed in hopes of easing recent concerns over privacy. I’ll be live blogging the news. NOTE: See Drill (Down), Baby, Drill: Facebook’s New “Simple” Privacy Settings Still Pretty Complex, our story after this […]

Facebook’s “Posts By Everyone” Feature: Do People Realize They’re Sharing To The World?

It’s kind of crazy. I’ve been playing with Facebook’s “Posts By Everyone” search feature recently, and many people who hide their profile information have no problem sharing sometimes really personal updates with the world. Are there people on Facebook who don’t understand how to keep their updates out of the public eye? And why doesn’t […]

Google May Offer Buzz Independently From Gmail

Google says it may allow people to participate in Google Buzz without having it integrated within Gmail, in addition to offering a combined Gmail service. That may be a welcome move for users of both products, especially in light of the substantial privacy concerns voiced this week about Google Buzz. “It’s clear that interest in […]

Is Google Using A Privacy Double Standard?

There is a much longer post to be written on Google’s privacy policies and its history of combatting or complying with government requests for information and those of third parties using the courts to get access to user data. But I’ll take two recent items to illustrate the complexity and potential contradictions here. Google was […]

Optimize Forms To Maximize Conversions

Many B2B marketers use web forms to facilitate registrations, generate leads, or to acquire customers. Improving implementation of online forms can have a dramatic, positive impact on increasing conversion rates and maximizing ROI associated with B2B marketing programs. In my last article, Six Usability Tips to Maximize B2B Website Conversion, I briefly touched on one […]

PPC

Yahoo One-Ups Google With 90 Day Data Retention Policy

Yahoo has announced they will be anonymizing their user log data to 90 days, compared to Google’s policy of 9 months. The data policy is not just inclusive of their search data but also their page views, page clicks, ad views and ad clicks. Yahoo does reserve the right to retain data longer than 90 […]

Chrome Comes Out of Beta with 10 Million Users

As was reported yesterday, Google’s browser Chrome is coming out of beta — a mere 100 days after it was introduced. When I commented to Sundar Pichai, Product VP, that this had to be one of the fastest exits from beta for Google in recent memory he explained that “Google has a very traditional approach […]

SEO

Anonymizing Google’s Server Log Data — How’s It Going?

Back in March 2007, Google promised to begin anonymizing log data to better protect user privacy. That kicked off a wave of privacy pledges from competing search engines. In addition, by agreeing to limit itself, it inadvertently got the European Union to demand even faster data destruction. Below, a look at Google’s progress toward its […]

SEO

Privacy Policy

Your privacy — and the ability to direct how your personal information is used and shared — is a priority we share. The websites and the other services we provide may gather information about you. This policy explains how this may happen, what we will do with personal information we collect, and how you can […]

PPC

Ask.com Adds Privacy Link To Home Page, Hopes People Care

Google recently came under fire for not providing a link to its privacy policy right from its home page, as Yahoo and Microsoft do. Ask.com, apparently hoping to ride the issue to some consumer gains, has emailed us that it now proudly sports a privacy link on its home page, along with some new privacy […]

Microsoft’s CEO Steve Ballmer Discusses The Future Of Media, The Company’s Strategy, And Expresses Mystification Over What Google’s Doing In Mobile

“We didn’t get to paid search first, and it turns out that’s the best part of the market,” Microsoft CEO Steve Ballmer told Washington Post Editors as part of a meeting that explored a range of topics. Among other things, Ballmer discussed Microsoft’s strategy and mission statement, why it aspires to be competitive in search, […]

US Congressman Quizzes Google Again On Privacy

Lawmaker questions Google over privacy practices from Reuters reports Texas Rep. Joe Barton from the U.S. House of Representatives Energy and Commerce Committee quizzed Google on how they will integrate DoubleClick’s data with their own. Some questions posed include how user data from DoubleClick would be merged into Google’s data, how that data would be […]

Google Updates AdSense Terms & Conditions

AdSense publishers, the next time you login to your AdSense console you will likely have to agree to new terms and conditions. The Inside AdSense blog announced that Google has updated their AdSense terms and conditions to include better verbiage for new products and features, as well as an update to their privacy requirements. The […]

A Small Business Year-End Web Site Checklist

The time of year when we make resolutions is fast approaching. I’m not much of a resolution-maker myself, but I’m going to suggest that small business owners make one. Namely, it’s a suggestion that you resolve to fix up your web site and pay attention to things you might’ve ignored for too long. I know […]

Google Calls For International Privacy Standards

Google is calling for a discussion on international privacy standards to take place, both through a blog post on its site today and in a speech that was given to a Unesco conference today. From the post by Peter Fleischer, Google’s global privacy counsel:

FeedBurner Addresses Concerns Over Google Buyout

Scary Feedburner Message At Login from Jeremy Schoemaker reported that FeedBurner placed a new message on their login page that read, in part, that you have until June 15th to opt out of “allowing Google to service your account.” Jeremy, as did others, did not know exactly how to take this. The first concern is […]