Smart Shopping Campaigns: How SEA specialists score with new insights
Focus on cross-sell, upsell and other valuable insights.
Topic: Python
PPC trends, event-speaker partnerships, and Russia cracking down on Twitter; Thursday’s daily brief
Plus, why you should automate more PPC tasks
Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief
Plus, how has your martech stack changed with COVID--a survey
SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend
RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community.
How to audit sites inside corporate networks
Turn private (VPN required) URLs into temporary ones that allow for page changes but hide the content to preserve its privacy.
Video: Pam Auugst on SEO automation & XML sitemaps
How automation can be a win for agencies and clients, and why sitemaps aren't set-it-and-forget-it.
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
How to evaluate content quality with BERT
Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality.
Video: Hamlet Batista on scaling and automating SEO with code
Yep, we even talked a bit about using Python here.
Video: Josef Sperzel talks technical SEO and using Python to pull data
Sperzel says he's most excited about using Python to do data visualization and streamline the processes behind technical SEO.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
Here’s how a learning mindset can propel your marketing career
Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory's feed management and Amazon Advertising practice areas.
SMX Overtime: Here’s how to make SEO gains through data science
Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn's search performance. Here are a few highlights.
Brands can better understand users on third-party sites by using a keyword overlap analysis
These scripts can help analyze cross-site branded traffic with overlapping keywords to capture untapped audiences.
5 additional data blending examples for smarter SEO insights
Once you preprocess columns to consistent formatting, additional data blending options include prioritizing pages with search clicks, mining internal site search for content gaps, analyzing traffic issues with 404 pages and more.
5 practical data blending examples for smarter SEO insights
Here's a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL).
SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]
SearchCap: Siri search, Google Maps spam & Google mobile-first index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Siri is Google’s nearest mobile search competitor [Report] Apr 6, 2017 by Greg SterlingAccording to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or […]
SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]
Microsoft partners with HackerRank to deliver executable code in Bing search
Bing's group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.
Google To Discontinue CSV Download Scripts Support In Google Search Console
The last day to use the legacy Python script to download search query data from Google Search Console is October 20, 2015. You can upgrade to the new API.
Google Is Hiring An SEO Manager To Improve Its Rankings In Google
Hey SEOs! Looking for a new place to work? Google is hiring a SEO to help drive more organic traffic to its web properties.
Google To Sunset Webmaster Tools API Version One On April 20th
Google is dropping support for the original Webmaster Tools API, which means you can no longer obtain keywords from the content reports within Google API starting April 20th.
AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts
A primer on the fundamentals of Google AdWords scripts.
Up-Close @ SMX West: Life After “Not Provided”
Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data “not provided” and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their SEO efforts, SMX West’s “Life After Not Provided” panel offered tactical insights for those […]
Google’s Plan To Withhold Search Data & Create New Advertisers
How do you convince a bunch of publishers to buy ads on your service? If you’re Google, how about withholding data from those publishers about how people are finding their sites, as a way to drive them into your ad system? I don’t think Google planned for this to happen. But that’s the end result, […]
SearchCap: The Day In Search, June 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Images With Tiled Design, Latest & HQ Images & Getty Images Deal Yahoo has announced some significant changes to their Yahoo Image and Video Search tools. They include a deal […]
Google Webmaster Tools Adds Download To Google Spreadsheets
Google announced on the Google Webmaster Central blog that you can now download many of the “heavy” data directly into a Google Spreadsheet format. Despite Google having a Webmaster Tools API and Python scripts to download your data, webmasters wanted something more basic and quicker to use. The new download options are available in the […]
Google Webmaster Tools Expands Query Data to 90 Days
Today, Google has expanded the historical search query data to 90 days. The number of queries reported has increased as well: the report will now list the top 2,000 for each day of the selected date range (vs. the previous top 1,000). This is great news, as this is data not available anywhere else and […]
How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic
Google’s about to make a change to how it reports referrer information for those using its Chrome browser. As a result, some analytics programs may begin listing search visitors as if they instead came directly from Google without doing a search, though major packages will probably adjust OK. The change was posted on the Google […]
SearchCap: The Day In Search, January 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Ad Campaign: Bing Is For #Doing Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting […]
Google Webmaster Tools Adds Useful Download Options
Google webmaster tools data is helpful stuff, but has been somewhat tough to download and use. Last month, Google made things a bit easier by providing a Python script for downloading search query data (as this report isn’t available as of yet through the API). Now, they’ve added new download options that significantly add to […]
2011: The Year Google & Bing Took Away From SEOs & Publishers
Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t […]
SearchCap: The Day In Search, December 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko Expands: Bigger Index, More Slashtags & New Design Blekko is closing out 2011 with a round of updates that affect the search engine’s front- and back-end — both how it […]
SearchCap: The Day In Search, September 10, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Bigger Is Better When It Comes To Search Boxes Fresh off of patenting its home page design, Google is throwing caution to the wind and messing with success: It’s making […]
Is Twitter Sending You 500% To 1600% More Traffic Than You Might Think?
Earlier I posted that Google Analytics and other JavaScript-based tracking tools might be undercounting visits from Twitter. I’ve done some more digging, which supports the case. In my test, Twitter seems to have sent 500% to 1600% more traffic than log files or hosted stats packages like Google Analytics might show. How Twitter Might Send […]
SearchCap: The Day In Search, May 20, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Blog Targets YouTube’s Big Brands & Advertisers Google has launched a new blog, the YouTube Biz Blog, that continues its effort to “help partners and advertisers find a home […]
SearchCap: The Day In Search, March 27, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, February 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.