The perfect local business contact page built for Google and conversions
Google crawls and parses your contact page. Structure it with the right signals and trust factors to drive rankings and real leads.
Topic: ReCAPTCHA
How to reduce low-quality leads from Performance Max campaigns
Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.
Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
The reign of forums: How AI made conversation king
AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy.
4 essential tips to maximize holiday inbox placement
Learn how to strengthen your sender reputation and boost engagement when it matters most.
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
How to use Performance Max for any type of business
Learn to adapt Google's automated campaign type for retail and DTC ecommerce, lead generation with varying budgets and local businesses.
Paid search for lead gen: Tips for new accounts with limited budgets
Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns.
Why Performance Max for lead generation often fails and how to make it work
Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here.
A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
SMX Advanced Overtime: Your questions answered about webspam and penalties
Bing's Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it […]
April Fools’ 2015 For the Search World: From Super Smart Google Panda To Backwards Google
Google, Bing and Kenshoo are bringing the funny today, polluting the web with gags galore.
SearchCap: Google SEO Myths & Yahoo Default Search On iPhone
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone […]
SearchCap: The Day In Search, January 26, 2010
From Search Engine Land: Yahoo’s Q4 2009 Revenues Down Only 4%, Search Ads Down 15% YoY Yahoo announced their fourth quarter 2009 earnings just minutes ago. They reported better than expected earnings, with a decline in revenue of only 4%, year over year. Most of that decline came from a 15% drop in search ad […]
SearchCap: The Day In Search, December 15, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Showing Local Results On Non-Local Queries Following in others’ footsteps, Yahoo says it’s now showing its local shortcut on certain queries that don’t include a local modifier. When you search […]
Google Starts Shopping For Businesses Again
Google CEO sees one small acquisition a month from Reuters reports Google’s CEO as saying they are back in the business of acquiring businesses. He told Reuters, “acquisitions are turned on again at Google and we are doing our normal maneuvers, which is small companies.” “My estimate would be one-a-month acquisitions and these are largely […]
SearchCap: The Day In Search, September 16, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Lets You Tell Them Which URL Parameters To Ignore A new feature has appeared in the Site Configuration Settings Sections of Google Webmaster Tools. The setting, called Parameter Handling, enables […]
Google Acquires reCAPTCHA To Improve OCR & Rumors Of Brightcove Acquisition
The big news is that Google has officially acquired reCAPTCHA. reCAPTCHA are those funny looking letters you see when you fill out forms, asking you to enter in the letters into a box, in order for you to validate that you are indeed a human. Why did Google buy them? Not for the CAPTCHA feature, […]