Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief
Plus, how inclusion leads to diversity in marketing
Topic: Reddit
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief
Also a bit on Google vs SEOs; the adversarial/evolutionary relationship.
The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief
Plus, Facebook ads reach grew by 30% worldwide during the pandemic
Featured snippets went missing but have now returned; Friday’s daily brief
Plus video SEO tips and a new way to manage local reviews in Google
Google Search dark theme mode expands but search ads are hard to distinguish
Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background.
Google might have to subsidize journalism, but not like this…; Wednesday’s daily brief
Plus, Microsoft is replacing CPC with eCPC by the end of April.
Ways You Can Recover From A Google Penalty
Contributed by Scarlett Erin – SEO Expert, Social Media Marketer and Blogger If you have been wondering how you can recover from a Google Penalty then keep reading. When you are struck with a Google penalty, your website’s traffic and earning potential could seriously suffer. Unfortunately, it can be hard to even determine if you […]
Facebook blocks Trump for remainder of term while Twitter sets permanent ban
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.
Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their […]
Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options
So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping […]
Video: Patrick Stox on pagination, technical SEO & community
We spoke about how Google surprisingly dropped the rel=next/prev support and more technical SEO topics.
More PPC advertisers pause campaigns amid coronavirus upheaval
For many marketers, last week was a tipping point as the U.S. grappled will coronavirus measures.
Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab
Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.
Google Search is showing YouTube Music links on album queries
More visibility for the platform may mean more subscribers.
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific timeframe.
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
Public Google+ content is getting archived for future generations
Your public Google+ posts will be saved for posterity with the Internet Archive.
SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google enables ‘join waitlist’ for restaurantsFeb 13, 2019 by Greg Sterling Functionality is provided by DineTime as part of Reserve with Google. Google tests ads in Assistant resultsFeb 13, 2019 by […]
SearchCap: Bing Ads targets, Google AMA & Google Maps AR
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google Maps what augmented reality has been waiting for?Feb 11, 2019 by Greg Sterling AR walking directions could be a breakthrough application for the industry. Bing Ads multiple language targeting: […]
How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit
The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works.
SearchCap: Bing Maps API, Google and YouTube ads and targeted SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now your Google text ads can show on YouTube search results, tooJan 30, 2019 by Ginny Marvin Google says early tests have shown similar performance results for text ads on YouTube […]
Agencies say search, social spend will rise, but increases target 5 platforms
While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.
Learn how one startup doubled CPL and saved money
In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads.
Google is testing a pronunciation feature in web search
Check out this cool new feature Google is experimenting with in search.
8 best online reputation management tools for your brand
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help.
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed.
SearchCap: Bing Ads language targeting, Google Assistant redesign & dynamic rendering support
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google redesigns the Assistant for touch and digital transactionsOct 3, 2018 by Greg Sterling The new capabilities help developers and further Google’s cross-platform Assistant strategy. Here’s how to copy old AdWords […]
Quora introduces Broad Targeting, says audience hits 300 million monthly users
Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.
SearchCap: Bing drops URL submission tool, Ask the SMXperts, Google Maps, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now available for Apple CarPlay Sep 18, 2018 by Barry Schwartz The moment many Apple fans have been waiting for – Google Maps on CarPlay devices is now here. […]
SearchCap: Responsive display ads roll out on Google, Bing Ads update, register for SMX East & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google responsive display ads roll out as new default display format Sep 11, 2018 by Ginny Marvin Advertisers upload their assets and leave the ad creation to Google’s algorithms. Why isn’t […]
Off-Page SEO
Off-Page SEO is the other main type of SEO. It means anything you do off of a page to improve your page ranking. It mainly means inbound links. An inbound link is simply a link from another website to yours. It now (kinda) includes social media, which is why social media is useful for SEO. Google looks […]
Google confirms testing new search results design with sticky header, rounded search bar
Google is testing a new design with rounded corners, a smaller logo and a sticky search bar header.
SearchCap: Google Ads authentication, Amazon advertising tips & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads account admins can require multi-factor authentication for all users Aug 6, 2018 by Ginny Marvin The new feature gives account owners more control over the security of their Google […]
Trolls propel Trump to top Google ratings for ‘idiot’
People upset with Trump's recent actions and policies have used several SEO techniques to get pictures of the president at the top of image search results for the word 'idiot'