5 tips for creating a high-converting PPC landing page
Achieve fast gains – think: sales, higher profitability, stronger campaign results – by increasing your landing page conversion rates.
Topic: Reddit
5 must-know Reddit Ads tactics for B2B marketers
Looking to boost your B2B marketing efforts? Follow the tactics outlined here and experiment with what's possible on Reddit.
6 new Reddit Ads Manager features
The new features, including automated ad creation and bulk edit improvements, are live today.
PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make
Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.
This day in search marketing history: March 9
Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice and more.
Ads for cannabis are now allowed on Twitter
Twitter stated in a blog post that they have "high expectations" for the impact that this change will have on the cannabis industry.
Bing’s new ChatGPT has multiple personalities
Gaslighting, memory loss, accidental racism, yep, sounds like AI.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
9 tips to get the full SEO benefits of long-tail keywords
Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
5 times you’ll need an expert SEO in 2023
If you don’t enlist the help of a true professional for these five scenarios, you are risking rankings, traffic and revenue in 2023.
SEO content writing vs. content writing: The key difference
While SEO content writing and content writing differ, one is not better than the other. Here's why you need both to succeed in marketing.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
Is Google Search getting worse?
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content?
Reddit is building an Ads API, first 4 partners announced
Reddit says the API is meant to elevate the Ads experience for their growing advertiser community.
Live chat, pixel helper, and 7 other Reddit Ads Manager updates
9 new Reddit Ads Manager features could give advertisers an incentive to test the platform as a potential traffic channel.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
10 biggest announcements from Google Search On 22
Here's a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.
Does Reddit even have an ads policy?
According to Marketing Brew and a third-party tool called Pushshift, the answer is, maybe?
Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
1 million URLs: How to pivot your SEO strategy when you reach enterprise level
How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question.
Is Google Search showing fewer sitelinks
Google use to show as many as six sitelinks in its search results - now it seems to show at most four. Maybe this was a layout change to vertical sitelinks?
Google’s digital marketing course offers bad SEO advice
No, having 2% keyword density and a minimum 300-word count is not an “industry standard.”
Brave Search adds Discussions to search results
Brave Search Discussions come from Reddit and StackExchange and are meant to provide alternative or complementary viewpoints.
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
Google denies mass search ad disapprovals or bugs with ad policy enforcement
There are widespread reports of Google Ads disapproving ads and accounts in the past 24-hours but Google says nothing is out of the ordinary.
‘Untitled’ search results sending users to spam sites, Google ‘working on it’
There are multiple reports about 'Untitled' title tags appearing in Google's search results that redirect users to spam sites.
4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country
"In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1," Yahoo! said.
Microsoft will shutter LinkedIn in China by the end of the year
The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features.
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
I wanna get on the good foot; Monday’s daily brief
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief
Plus, Facebook bans researchers looking into political ads
Do you follow the Google guidelines?; Wednesday’s daily brief
Also, Target impression share in Microsoft Advertising grows.
Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief
And, ways to prioritize your mental health as we step away from the pandemic.
Why brands should care about inclusion in marketing; Friday’s daily brief
Plus, Merchant Center guidelines change in August -- for the advertiser's benefit
If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief
Plus, tips for choosing the right event to speak at.
Apple’s App Tracking Transparency is live; Wednesday’s daily brief
And, at what point does “disruption” become permanent change?