You’ve heard it before, “Content is king”, but is it really? When it comes to promoting content in social media, content is not what’s solely going to drive popularity to your campaign. Content is still a very important factor, especially if you are using a resource hook to drive traffic and links. I’ll wait for […]
Talk about irony: Although we’re living through a financial crisis that we created ourselves, Google is touting the so-called “wisdom of the crowds” to offer financial help. That’s the premise behind today’s announcement of TipJar. TipJar is sorta like Yahoo Answers, only without the questions. It’s people submitting answers to the question, How can I […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Images are one of the most popular forms of social media news content for a variety of reasons. This form of media is easily consumed, transfers information quickly, usually requires less reading and can project a great deal of information (many times more so than text). People are busy and not willing to give away […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Social media comes in a variety of flavors, each with a very different end result. Networking campaigns occur on social sites like Twitter, Facebook and LinkedIn where users or companies interact with others in the community. Social media news campaigns push content out onto larger social news networking sites like Digg and Reddit. While both […]
Like search? Who doesn’t — great traffic, huge brand value and an audience ready to convert. Like social media? What’s not to like — huge growth, tons of buzz and an entire new marketing frontier that is opening up. For the search marketer looking at social media, how does it measure up? Which social media […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
AOL is repositioning or perhaps enhancing Bebo as a kind of dashboard for the internet using the concept of a “social inbox.” The Wall Street Journal has coverage of what’s at stake for AOL and the challenges facing social media ad revenues. The social inbox idea is about aggregation of content and services (e.g., email) […]
Today, the United States is electing a new president, voting on one-third of the seats in the U.S. Senate, and voting on all 435 seats in the House of Representatives. An important election? To say the least! And interest in the election results is higher than many of us “experienced” voters can ever remember. Tonight, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Over the last few years we have seen a real explosion of social media sites and services, influencing the way we network, read, and search the web. With sites like Reddit, Facebook, Twitter, StumbleUpon, and Delicious, social media is here and it is here to stay. The success of social media really shouldn’t a mystery […]
The past few weeks have been busy for the people over at StumbleUpon and its users alike. Just a few weeks ago, StumbleUpon lifted the 200 friend max from its user base and added a subscribe feature. On Wednesday my favorite social community announced that there were yet more changes to their discovery/recommendation engine. This […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In the first installment of this series, Total Search Marketing, Part 1, I wrote about the eConsultancy research showing that natural search (SEO) was the most frequently used online marketing tactic for lead generation. Yet, most marketers put the bulk of their search marketing budget into paid search. Many of these marketers felt their company […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
There are ways in which Digg is like YouTube: it’s the “brand” in a competitive “social news” segment that also features Yahoo Buzz, AOL’s Propeller, MySpace News, Reddit, Ask Big News and, by some counts, more than 80 others. Similarly, YouTube was the “brand” in a crowded video segment when Google acquired the company. Digg […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Last week, my friend Chris Bennett at 97th Floor and his brother Patrick at Modern Blue launched a new analytics package called BLVD Status that I am particularly excited about. I was one of the original pre-beta testers and was able to see this grow into a really powerful and helpful tool for anyone trying […]
Social media marketing is one of the fastest changing forms of marketing online. Every time a new site, service, or community is launched, there comes both new opportunity for marketing and the possibility that the site you just spent months participating in will become obsolete. Social media is not something you can do in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
If you’re using Digg as a linkbaiting tool, then you’re perceived as a villain. Everyone from Digg itself, to the community, to other self-proclaimed social media experts thinks you’re the bad guy. Even though good linkbait provides value to the community (because who doesn’t like remarkable content?), if they know you’re putting up the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Below are Search Engine Land’s 10 most popular stories from April 2008:
We all know Social Media Marketing can be pretty time consuming. There are numerous social media communities, each requiring you to sign up, make a profile, and participate, in order to have any success with them. So it is only natural that you would like to have some helpful tools to short cut the process […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
“Why won’t anyone submit my content to Digg? My competitor is always on Reddit but my stuff gets ignored!” Sound familiar? Well here’s how to put an end to your woes and ensure your content is submit worthy. In order to be successful on social media news and bookmarking sites, you have to think like […]
Last year in New York, Search Engine Land held its first SMX Social Media Marketing conference. I’ve been organizing conferences for nearly 10 years now, and this one was exceptional, if I say so myself. Every speaker blew me away with great ideas on how to tap into social media to drive traffic and help […]
Newspond is a news aggregation site that boasts “No editors. No voting. Just an AI news engine.” Presumably, the lack of voting distinguishes it from sites like Digg and the lack of editing from the Mahalo-like and maybe Slashdot? Does this mean it’s like Ask’s recent news aggregation entry BigNews but with fewer categories? Or […]