AI Search Strategy: The Seen & Trusted Brand Framework
AI search strategy guide: Apply the Seen & Trusted Framework to get mentioned and cited by ChatGPT, Google AI Mode, and other AI platforms.
Topic: Reddit
How AI search responds when you make a site more crawlable
Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.
What the AI Visibility Index tells us about LLMs & search
Discover how LLM visibility is reshaping SEO. Learn to track brand mentions in AI responses, new metrics beyond rankings, and optimization strategies for 2025.
Rethinking the funnel with LLM tracking analytics
As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.
Link bait content: Earn backlinks and boost SEO naturally
Create content people can’t resist linking to. Learn what link bait is, why it works, and how to craft assets that attract backlinks and drive traffic.
Your GEO content audit template
Your old SEO checklist won’t cut it. This GEO content audit template helps position your brand as AI’s go-to source.
The SEO shift you can’t ignore: Video is becoming source material
Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.
Reddit, Google in talks to deepen AI partnership: Report
Reddit is pushing for a new AI deal with Google that could make its forums more central to AI Overviews and other Google AI products.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
Thriving in the AI era of search: Realign, measure, collaborate
Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.
The end of the marketing funnel: Why signals are your new opportunity
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
AI search optimization? GEO? SEOs don’t agree on a name: Survey
SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.
Reddit launches Pro tools for publishers
Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.
New Really Simple Licensing standard could make AI pay
A new licensing standard – Really Simple Licensing (RSL) – aims to let web publishers set terms on how AI systems use their content.
What is 10x content? How to create content that ranks
10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.
Video: 5 AI search stories you need to know (September 2025)
Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing Countdown.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
Looking beyond AI: 9 marketing principles that will always matter
AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.
Image optimization for SEO: A complete guide for beginners
Don’t let images slow you down. Learn how to optimize images for faster load times, better rankings, and improved accessibility in search results.
Free Keyword Research Tool for SEO, AI search, and content strategy with volume, difficulty, and intent data
Replace hunches with data. Find keywords for SEO and AIO use cases. Our free tool shows volume, difficulty, intent, and trends to guide your strategy.
Why community is the antidote to AI overload in search marketing
In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.
Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
ChatGPT is sending less traffic to websites – down 52% in a month
Reddit and Wikipedia now dominate ChatGPT citations, as OpenAI experiments with answer-first sources with new citation weighting.
Google traffic to news publishers is steady, but it isn’t traditional Search
Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data shows.
TikTok limits posts to five hashtags
Creators and brands will need to be more strategic in choosing hashtags, as TikTok shifts focus to relevance over volume.
Want to win at local SEO? Focus on reviews and customer sentiment
LLMs highlight reviews and sentiment. Brands and businesses must control their reputations to shine in AI-powered search results.
The ultimate Shopify SEO and AI readiness playbook
Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
How to protect your brand reputation in AI search
AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you.
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
SEO beyond the website: Winning visibility in the AI era
AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and communities AI trusts.
Surviving the search revolution: 7 lessons from losing weight with AI
What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.
Will GEO replace SEO – or become part of it?
GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
How generative answers are changing the user journey
Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you're left behind.
‘Search everywhere’ doesn’t mean ‘be everywhere’
Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and platform-native creativity.
An SEO guide to understanding E-E-A-T
E-E-A-T shapes how Google ranks your content. Learn what it means, why it matters for SEO, and how to build trust, authority, and credibility online.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
Google says AI is boosting Search. Yes, but…
A new Google blog post shares some broad traffic trends and tells us that AI drives more queries and higher quality clicks
Why your content strategy needs to move beyond SEO to drive demand
It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and sales.
Why AI visibility starts with ops – not marketing
From shipping delays to support issues, AI tools are picking up on what ops gets wrong. This is the wake-up call for COOs and CMOs to align.