5 underrated tools to boost your B2B PPC performance in 2027
Explore tools for AI-powered analysis, attribution, creative insights, and campaign management, plus emerging options worth watching.
Topic: Salesforce Marketing Cloud
How marketing leaders are getting unstuck from Salesforce
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
Amazon Ads in 2024: Maximizing Sponsored Brands campaigns
Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.
4 ways new Data Cloud features help you personalize ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
Power up your marketing programs with Google Analytics 4
Incorporate a data strategy that will give you a complete view of your customers.
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
For the first time, integration is accessible to both GA4 standard and 360 properties.
What’s the state of email beyond 2023?
A look back at this year’s trends in email marketing and what to look forward to next year.
8 email best practices for 2022 to drive growth
In this Salesforce webinar, learn how you can drive more engagement and save time.
SMX Overtime: How to use customer segmentation to test new value propositions
SEM expert Seth Meisel shares a real-time reason why stakeholder diplomacy is important. He also delves into 'proof of concept' with testing customer segmentation in Google Ads Customer Match.
SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Penguin recoveries have started to roll out nowSep 28, 2016 by Barry Schwartz Have you been waiting two or more years to recover from your Penguin penalty? Google said […]
SearchCap: 2 trillion Google searches, AdWords announcements & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now handles at least 2 trillion searches per yearMay 24, 2016 by Danny Sullivan The search giant won’t say exactly how many trillions of queries it processes, other than it’s […]
SearchCap: Google Search Analytics sets, AdWords updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console now lets you group your sites together with property setsMay 23, 2016 by Barry Schwartz One of the most asked-for Google Search Console feature requests is now live. […]
SearchCap: Google real time index, AMP expands & search analytics filters
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google beta testing a real-time indexing APIMay 19, 2016 by Barry Schwartz Can Google find content even faster than it does now? Google thinks so, and they are beta testing a […]
SearchCap: The Day In Search, February 24, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics […]
SearchCap: The Day In Search, June 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords […]
SearchCap: The Day In Search, June 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Your Own “Pins” On Pinterest Pinterest announced a new, useful search feature that allows you to filter your search results to just your own Pins. You can now search for […]
SMX Social Media Marketing 2012: Tactics To Increase Facebook Reach & Engagement
Tactics To Increase Facebook Reach & Engagement Presentations from SMX Social Media Marketing, December 2012 With nearly a billion users, Facebook is the biggest social network out there. Tapping into it the right way can generate plenty of attention and traffic. Doing it wrong leaves a huge opportunity on the table. In this session, speakers […]
Enterprise Social Media Management Software 2014: A Marketer’s Guide
Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Editors: Karen Burka, Senior Research Consultant Claire Schoen, VP, Marketing […]
Twitter CEO Dick Costolo’s “State Of The Union” Address
100 million active users. 1 billion tweets every seven days. Plans to grow the ad business. These stats and facts are part of a “State Of The Twitter” talk Twitter CEO Dick Costolo gave to the press today. Live blogging below! Dick arrives. Nothing big, he says. “I just wanted to give you a state […]
SearchCap: The Day In Search, March 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Building Empathy For Googlebot With one persona, copywriters and designers will gain a better understanding of Googlebot and do a better job of creating a site that will appeal to him. […]
SearchCap: The Day In Search, February 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Digital Marketing Budgets To Increase In 2010 Econsultancy and ExactTarget released a new report today that says digital marketing will account for 24% of overall marketing spend this year, and […]
Report: Digital Marketing Budgets To Increase In 2010
Econsultancy and ExactTarget released a new report today that says digital marketing will account for 24% of overall marketing spend this year, and 28% of firms are shifting at least some of their overall marketing budgets from traditional to digital channels. The research was based on a survey of more than 1,000 companies around the […]
SMX Advanced 2009 Video: Proving & Improving ROI In Paid Search
Proving & Improving ROI In Paid Search As budgets get tighter, proving that paid search is worth every penny becomes even more important. This session explores methods of proving that paid search is paying off more than its share in marketing dollars received, plus it examines ways to get even more ROI out of your […]