SearchCap: The Day In Search, June 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments
  It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by geo-location, gender, age, day of the week or time of day for […]
• Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google
  Since September, people using Safari in iOS 6 and searching on Google have appeared to publishers as if they’ve come directly to their sites, as opposed to having been driving by search. At last, the reason behind the Dark Google cut-off of data has been found: mobile Safari doesn’t support the “meta referrer” tag. I […]
• Google AdWords Image Extensions Now In Beta
  Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the visual display, but here is a current example. Google […]
• Google’s Matt Cutts: Web Spam Benefits From Using Rel=”Author”
  A new video by Google’s head of search spam, Matt Cutts, talks about how potentially using rel=”author” structured data can help Google’s Web spam team improve search quality. Matt Cutts explains that moving from the anonymous Web to a Web with identity helps Google understand the authority and trust of the person writing that content. […]
• Yahoo Officially Rolls Out New Yahoo Search Results Design
  Yahoo has officially announced that the redesign they’ve been testing for the past couple of weeks is now live. The new design boasts a faster load time, search results higher up on the page, a new navigation bar at the top, and a more consistent look with the Yahoo homepage. Yahoo also promises to roll […]
• Use Site Search Data To Fuel Your Content & Key Phrase Strategy
  Blindfolded, Dave listened carefully to his guide. Her clues about what lay beyond the two doors were interesting, but vague. Then the horn blared. He was out of time! He had to choose his path. But how? He needed more information! Much like Dave, marketers are often in the dark when they make content strategy […]
• Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies
  In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s website activity and optimize ad buying. Although this has […]
• More Sitelink Performance Detail Coming To Bing Ads Reporting
  To provide more insight into sitelink performance, Bing Ads reporting will soon include Click Type segmentation. The new Click Type check box will be pre-selected in the Ad Extension by Ad and Ad Extension by Keywords reports. Currently Ad Extension reports provide data on just the sitelink itself. By choosing Click Type, the reports will […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• YouTube’s New One Channel Design Now Live For All Publishers
• “CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce Deal To Buy ExactTarget
• DoubleClick Unveils New Initiatives To Support Social, Native Ads, Video Asset Management
• Pew: 61 Percent In US Now Have Smartphones
• Automatically Tweet During Your Account’s Optimal Time With New FollowerWonk & Buffer Partnership
• Google Glass Bans Porn Apps: Makes Colbert’s Wag Of The Finger
• Evolving Your Email Marketing From Crawl To Walk To Run To PR
• Google Glass Gains Upgraded Photo Software With HDR, Captioning
• Recently Rebranded Moz Files Petition To Cancel Online Marketing Company Doz Trademark
• Smartphones Pass Feature Phones, US Apple Growth Exceeds Others
• Mad Men’s Joan Harris: The New Face Of Google Now?

Search News From Around The Web:

Business Issues

• Ericsson Mobility Report: LTE and smartphone uptake drives video traffic growth, Ericsson
• Google posts video showing ‘the real Google interns’ ahead of The Internship debut this week, 9to5google.com
• U.S. ITC Finds Apple Violates Samsung Patent, Issues Limited Import Ban On AT&T iPhone 4, 3GS And Some iPads, TechCrunch
• Acquisio Announces Salesforce Connector for B2B PPC Marketers, PR Newswire

Local Search & Maps

• Yext Adds YaSabe to PowerListings Network, PRNewswire

Link Building

• How Penguin 2.0 Levels the Playing Field [Data], Conductor Blog
• How to Build Links to Your Blog – A Case Study, Moz
• UBL Expands International Offerings with Australian Service, PR Newswire

SEM Industry

• GinzaMetrics Enterprise SEO Platform Gets a Content Marketing Boost, Expands Leadership Team, GinzaMetrics

SEO & SEM

• 14 PPC Professionals Discuss Their Number One Tactics, koozai.com
• 3 Reasons Why SEO and PPC Are a Match Made in Heaven, HighRankings Forums
• A Google Update Brewing? June 5, 2013, Search Engine Roundtable
• Heavily Moderated UGC Sites Hit By Panda 22 Suffering, Search Engine Roundtable
• How Product Listing Ads Are Stealing Your Conversions, WordStream
• Is Google Trying to Destroy Small Business?, Sam Pizzo Website
• June 2013 Google Webmaster Report: Google Penguin & Other Updates, Search Engine Roundtable
• Penguin 2.0: How to become an online authority, Econsultancy
• SEO Agency vs. Content Marketing Agency: The Differences and Why They Matter, Search Engine Journal
• SEO Campaign Management: Top 3 Requirements, Daily SEO Tip
• Use AdWords automations to beef up your bidding strategy, PPC Associates Blog