SearchCap: Google real time index, AMP expands & search analytics filters

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google beta testing a real-time indexing API
  May 19, 2016 by Barry Schwartz

  Can Google find content even faster than it does now? Google thinks so, and they are beta testing a real-time indexing API for that reason.

• Google bringing featured snippets & rich results filters to Search Analytics report
  May 20, 2016 by Barry Schwartz

  Here is proof that Google is bringing more filters to the Search Analytics report in the Google Search Console. Keep them coming, Google!

• Google AMP has reached 125 million documents & is expanding to apps & recipe pages
  May 19, 2016 by Barry Schwartz

  AMP is growing and expanding. Here’s some of the latest information from Google’s Richard Gingras at Google I/O.

• What marketers need to know about Google assistant and Google Home
  May 20, 2016 by Joe Youngblood

  Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.

• 4 effective local positioning strategies you’re overlooking
  May 20, 2016 by Lydia Jorden

  Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.

• Search in Pics: Google I/O, Sundar Pichai with Danny Sullivan & fancy YouTube toilets
  May 20, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. An army of Google I/O Android figures: Source: Twitter Google’s Sundar Pichai with Danny Sullivan: Source: […]

• The 5 best digital marketing courses for the modern-day marketer
  May 20, 2016 by Sponsored Content: Careerplay

    Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Yahoo bids coming in at 50 percent less than expected — [report]
• Here’s how the presidential email campaigns are shaping up
• Move over, text ads: How data feeds are driving new search experiences
• Disney-backed VR startup Littlstar can map where VR, 360-degree video viewers are looking
• 3 ways to improve B2B lead quality
• Guarantee your marketing automation success with persona-based content
• MarTech Today: Google Daydream VR headset, Invoca’s “missing channel” & Bing’s UET Tag Helper
• Ensighten’s tags open up data collection for IBM’s Marketing Cloud

Search News From Around The Web:

Industry

• Getting to know the team, DuckDuckGo Blog

Local & Maps

• Get away for Memorial Day with Google Maps’ road trip-friendly features and tips, Google Lat Long

Link Building

• Google: How Links to Other Pages Influences Quality of the Page, thesempost.com

Searching

• Google Translate Autocomplete, Google Operating System
• The Ever-Expanding Knowledge Graph Cards, Google Operating System
• Why Google Increased Title & Description Lengths in Search Results, thesempost.com

SEO

• App Search – Whiteboard Friday, Moz
• How to Leverage Google’s New Longer Titles for SEO, SuccessWorks
• Is There A Safe Way To Redirect A Penalized Site Without Passing The Google Penalty?, Search Engine Roundtable
• SERP features, semrush.com

SEM / Paid Search

• 6 Ways to Organize Your PPC Account to Improve Performance, Portent
• Use AdWords Editor Like A Pro, PPC Hero

Search Marketing

• Video: Google Search Console Upgrades, Google Penalties, Real Time Index API & I/O, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.