Topic: Search engine optimization

SearchCap: Google Home is really smart, Google pronounce & Congress

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create landing pages that convertDec 21, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every […]

SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]

SEO

SearchCap: Google Posts traffic changes, Google China & ABM metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)Dec 17, 2018 by Greg Sterling A combination of internal and external pressure has apparently prevented the project from going forward. Google Posts […]

SearchCap: Google related searches, YouTube call to actions & Conductor Actions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]

SearchCap: Google Ads exact match name and brands in search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Protect your brand in searchDec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. […]