Topic: Search engine optimization

SearchCap: EU link tax, Google service area businesses & match types

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update your match types and account structure to improve performance, here’s howFeb 14, 2019 by Amanda Farley The relationship between search terms matter and so does your choice between the funnel […]

SEO

Sharpen your SEO & SEM skills. See the SMX Advanced agenda!

For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore! Register now & save up to $900! All Access Pass: Book now and save $450 […]

SearchCap: Google Ads click share, shopping ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For retail advertisers, Shopping ads continue to overshadow text adsFeb 12, 2019 by Ginny Marvin Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising […]

SearchCap: Bing Ads targets, Google AMA & Google Maps AR

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google Maps what augmented reality has been waiting for?Feb 11, 2019 by Greg Sterling AR walking directions could be a breakthrough application for the industry. Bing Ads multiple language targeting: […]

SearchCap: Google XML sitemaps, Amazon ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap […]