Changes coming to Google News to help publishers ‘find their sites’
The company's move comes after months of complaints from publishers, but Google wouldn't say what exactly it was changing.
Topic: Search engine optimization
Google Search Console stats show directly in search results for site owners
Google is aiming to drive more awareness about Google Search Console with this new feature.
SearchCap: Google Assistant GMB setting, voice assistance & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The age of voice assistance and a new input paradigmNov 2, 2018 by Eric Enge SMX East’s opening keynote from Google’s Naomi Makofsky outlined how marketers can find opportunities for the […]
SearchCap: Google SEO feedback, fake local reviews & Google walkout
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google employee walkout followed by call for Google blackout at 11:10 am Pacific timeNov 1, 2018 by Greg Sterling There is a call to users to stop using Google services for […]
Google wants to hear from SEOs on the search result listings
Here is how to give Google your two cents on the search result listings.
SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The impact of ‘close variants’ in exact match typesOct 31, 2018 by Frederick Vallaeys A look at 4 ways Google Ads Scripts can help restore control for some advertisers. Bing Ads […]
Google Home Hub: An SEO perspective
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.
SearchCap: Bing features, Amazon sponsored ads and link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds election information, redesigns image search, provides NFL answers, and word of the dayOct 30, 2018 by Barry Schwartz Bing highlights some search features that are popular during the upcoming […]
How to boost search rankings using only your internal linking strategy
Three examples of site architecture modifications that offer big SEO gains in digital marketing.
SearchCap: Google home page, hotel redesign and Bing intelligent search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new design for hotel search resultsOct 29, 2018 by Barry Schwartz After months of testing, Google has released a new design for the hotel search results. Google.com mobile home […]
Google launches new design for hotel search results
After months of testing, Google has released a new design for the hotel search results.
SearchCap: Google Maps follow business, local voice survey & link building tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link building tool roundup: Site crawlersOct 26, 2018 by Julie Joyce Link building is hard work! Here’s how to utilize site crawling tools to make sure your effort pays off. Google […]
Survey: 88 percent seek driving directions after a local voice search
9 out of 10 consumers use a voice assistant on their smartphones; 41 percent say they use it daily.
SearchCap: Ad budgets shift from search to Amazon, new Google Ad features, Google Lens
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Choose the Right SEO Vendor Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today’s digital world without an online presence. However, a business could […]
How to get links to your site: Create content that people want to link to
At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts links.
Google Lens feature now within Google Image Search results
Searchers can use Google Lens directly within Google Image search on mobile for some images.
SearchCap: SMX East session recap, Google privacy control updates, Microsoft AI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East session recap: Aligning marketing with your customer journey Oct 24, 2018 by Greg Sterling The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas […]
Bing resolves backlog with its Webmaster Tools URL submission tool
Spammers went from the public Bing URL submission tool to the authenticated version, causing a backlog of URLs that needed to be processed.
Yext creating local knowledge graph, adds Snapchat to data network
New capabilities will allow companies to associate facts and attributes to answer more specific or 'conversational' queries.
Google Search Console is sending notices for slow loading pages
Fix slow page loading notices are new and are now being sent to site owners via Google Search Console.
SearchCap: Bing Search Ads with LinkedIn data, Google cache bug resolved & cross channel attribution
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google fixes the cache 404 issue with mobile-first indexingOct 23, 2018 by Barry Schwartz After several months, Google has fixed the bug that caused the cache page to fail to load. […]
Google fixes the cache 404 issue with mobile-first indexing
After several months, Google has fixed the bug that caused the cache page to fail to load.
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
SearchCap: Bing Ads conversion reporting, Google local pack booking & Apple search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple search ads expected to generate $2 billion in revenue by 2020Oct 22, 2018 by Amy Gesenhues The ad units are on track to bring in $500 million by the end […]
Google local pack now showing book, schedule buttons for some businesses
Google is now pushing booking and scheduling services in the local results through Reserve with Google.
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any […]
SearchCap: Reporting delays in Google Search Console, navigate in search & structure data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Navigate’ query prompts Google to ask, ‘Were do you want to go?’ Oct 19, 2018 by Barry SchwartzA new one-box answer now gives you quick access to driving directions in Google […]
‘Navigate’ query prompts Google to ask, ‘Where do you want to go?’
A new one-box answer now gives you quick access to driving directions in Google Maps.
Google Search Console reporting currently delayed
No need to panic, these reporting delays have no impact on your search rankings.
SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways ignoring SEO could affect your bottom line Oct 18, 2018 by Stephan Spencer It may be possible to run a business in 2018 without doing search engine optimization, but […]
Editor’s note: Congratulations, Barry Schwartz, Search Personality of the Year
Search Engine Land's own receives a well-deserved honor.
Is Google rolling out a new more graphics-heavy design for local pack results?
Make sure to get your business photos in Google My Business in tip-top shape.
Google My Business Insights adds branded search reporting
Google added a new metric in the local Insights report to show how many people search for your brand.
SearchCap: The open marketing cloud, Bing improves web crawler efficiency, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform Oct 17, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the […]
Bing says it is improving web crawler efficiency
Bing is working on making sure its crawler doesn't miss new content and at the same time overload your web servers.
SearchCap: Schema strategies, Google Shopping Insights, Google Cache
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads Report Editor gets two new landing page reports Oct 16, 2018 by Ginny Marvin New columns are available with an update to what was the final URL report. Developing […]
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30Oct 15, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video […]
SearchCap: DuckDuckGo growth, Voice search and Salesforce tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo reaches 30 million queries per dayOct 12, 2018 by Barry Schwartz DuckDuckGo, the privacy focused search engine, keeps growing steadily. Voice search isn’t the next big disrupter, conversational AI IsOct […]
Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
SearchCap: Google recipe clipboards, ad testing and negative SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google tests showing clipboard icons next to search suggestions for recipes queriesOct 11, 2018 by Barry Schwartz Google is experimenting with a new recipe clipboard feature, what it does and how […]