Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlementDec 26, 2017 by Barry Schwartz Google is keeping its domain […]
As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere we had these announcements and events happening […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Eric Schmidt stepping down as Executive Chairman of Google parent company, AlphabetDec 21, 2017 by Michelle Robbins Longtime Google executive will transition to role of technical advisor. 6 ways ad agencies […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google tests ‘more results’ mobile search interface and new search refinement buttonsDec 21, 2017 by Barry Schwartz Google told us, “We constantly experiment with new search formats and experiences to deliver […]
Google told us, "We constantly experiment with new search formats and experiences to deliver the best experience for our users."
The new series will address frequently raised issues in the webmaster forums.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms mid-December search ranking algorithm updateDec 20, 2017 by Michelle Robbins As the update continues to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data […]
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Rich Results testing tool with some rebrandingDec 19, 2017 by Barry Schwartz In addition to the new testing tool, Google is grouping all the names for these types […]
In addition to the new testing tool, Google is grouping all the names for these types of search results into the name "Rich Results."
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers advice on how to get ready for the mobile-first indexDec 18, 2017 by Barry Schwartz Check your log files to see if you see an increase in smartphone Googlebot […]
Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European press agencies push for licensing fees for their content from Google, FacebookDec 15, 2017 by Greg Sterling It remains to be seen whether European legislators and regulators will pick up […]
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Fundamentals of writing meta descriptions don’t change with longer search snippetsDec 14, 2017 by Barry Schwartz Google has officially commented about what webmasters should focus on when writing meta descriptions […]
Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017Dec 13, 2017 by Amy Gesenhues Google has released its top trending searches of the […]
After a few years of promises, Google is finally providing longer-term data in Google Search Console -- well, the beta version of Search Console.
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google revamps its SEO Starter GuideDec 12, 2017 by Barry Schwartz This is the first update of the SEO starter guide in several years. A balanced approach to data-driven SEODec 12, […]
This is the first update of the SEO starter guide in several years.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords advertisers can use phone numbers & addresses for Google Customer Match targetingDec 11, 2017 by Ginny Marvin Google Customer Match becomes more accessible to advertisers that don’t have large customer […]
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Our weekly roundup of news, announcements and events happening throughout the search marketing industry.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Purchases on Google’ Shopping ads test is running on iOS devicesDec 8, 2017 by Ginny Marvin The quick-payment mobile Shopping ads have previously been limited to Android. Bing Ads now supports […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The lowdown on driving app downloads with Universal App campaignsDec 7, 2017 by Matt Lawson Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson […]
Google is serving up selfie videos from celebrities answering frequent questions about themselves.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App Store Dec 5, 2017 by Greg Sterling No keywords, no bidding with new simplified search product. Google’s latest […]
“Search is not just about answering your questions -- it’s also about discovery,” writes Google product manager Michael Galvez.
Publishers and webmasters might not like this new feature Google is testing.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Santa Tracker is live, counting down the days until Christmas with holiday games & resourcesDec 4, 2017 by Amy Gesenhues This year’s Google Santa Tracker comes with coding games, an […]
Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events.
Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.
New feature to highlight the search marketing community launches today with this week's group of SEOs honored by their colleagues at Search Engine Roundtable.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially increases length of snippets in search resultsDec 1, 2017 by Barry Schwartz Company says change is meant to provide more descriptive snippets. Merkle: Black Friday, Cyber Monday sales from […]
Company says change is meant to provide more descriptive snippets.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Law firms spamming Google My Business: Don’t trust your money or your life to them!Nov 30, 2017 by Joy Hawkins Many local businesses are guilty of violating Google My Business guidelines […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO SWOT Analysis: Focus your efforts in areas that deliver resultsNov 29, 2017 by Marcus Miller Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify […]