SearchCap: Google mobile-friendly, email marketing with AdWords & Yelp reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google offers advice on how to get ready for the mobile-first index
  Dec 18, 2017 by Barry Schwartz

  Check your log files to see if you see an increase in smartphone Googlebot activity, it may be a sign your site is now in the Google mobile first index.

• Supercharge your email marketing with Google AdWords
  Dec 18, 2017 by Todd Saunders

  Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.

• 3 inconsistencies in Yelp’s review solicitation crackdown
  Dec 18, 2017 by Brian Patterson

  Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.

• December global festivities Google doodle kicks off series of holiday doodles
  Dec 18, 2017 by Amy Gesenhues

  Today’s doodle is the first in a series of doodles Google will post over the next two weeks leading up to Christmas and New Year’s Day.

• AI marketing and the journey through the uncanny valley
  Dec 18, 2017 by Sponsored Content: Amplero

  “Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even […]

• Are you considering call analytics software?
  Dec 18, 2017 by Digital Marketing Depot

  Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile calls to businesses will climb to 170 billion in […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Reddit’s mobile apps now let people view only visual posts, block ads through in-app browser
• Messaging matters — but cross-channel messaging really moves the needle
• Optimizing for Hanukkah: Sometimes it’s still strings, not things
• How to generate links that drive traffic, not just ranking
• The 2018 ad tech predictions you didn’t expect to see
• Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares
• Optimize your holiday marketing dollars — long after the Christmas lights dim
• 2017: The year in social media
• Ad consortium based around LiveRamp’s IdentityLink boosts membership
• MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain
• From bricks to clicks: Our top retail columns for 2017
• Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
• Digital advertising 2017: A year of reckoning in review
• AI marketing and the journey through the uncanny valley

Search News From Around The Web:

• Google Thinks I’m Dead, New York Times
• Google Assistant on phones now offers a choice of hotwords, Engadget
• Google Changes Rules to Purge News That Masks Country of Origin, Bloomberg
• Google Giving Less Weight to Reviews of Places You Stop Visiting?, SEO By The Sea
• How to Get Started With SEO (Without Buy-In or Budget), Conductor
• Implications of Google’s Move to Sunset the Multichannel Ad Format, Merkle
• Is SEO Opportunity Growing or Shrinking?, Rand’s Blog
• Machine Learning and Content Quality [VIDEO}, Stone Temple
• Real-world examples of mobile problems with Google’s mobile-first index looming, GSQI
• Survey: Were You Hit By Google Maccabees Update?, Search Engine Roundtable
• What we’ve learnt so far about using JavaScript for SEO, theWebShed