In 2015, the Search Engine Land Awards were introduced to recognize the top performers in the SEO and SEM community. The inaugural event was a big success by all accounts. Hosted in New York City during the SMX East conference, the awards program drew hundreds of attendees and raised thousands of dollars for Be the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Four new search trends in mobile app discoveryFeb 2, 2018 by Brian Solis Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant adds new media capabilities ahead of HomePod release Feb 1, 2018 by Greg Sterling You can now wake up to a favorite playlist and use voice to pick up […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Page Speed Update does not impact indexingJan 31, 2018 by Barry Schwartz In response to questions raised in the community, here’s clarification about how indexing is impacted by the Google […]
In response to questions raised in the community, here's clarification about how indexing is impacted by the Google Page Speed Update.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google publishes comprehensive guide to featured snippetsJan 30, 2018 by Barry Schwartz Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets. […]
Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets.
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, YahooJan 29, 2018 by Ginny Marvin Bing and Yahoo saw search ad spend jump 32 percent […]
Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now! The most sophisticated SEO and SEM practitioners from across the country and around the […]
A new button in the beta Search Console explains why all of the old reports have not been migrated yet.
This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards and more honors for the search marketing community. Search Engine Land staff changes Good night and good luck, Jess Jessica Thompson […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling Google has already proven it can crowdsource local content at scale through its Local Guides program. Survey: People […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking at marketing automation platforms? We compare 14 vendors Jan 25, 2018 by Digital Marketing Depot Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and […]
Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A.
Trying to use the Google removal tool URL report? Be aware that Google is upgrading the report, so it may not be reporting properly at the moment.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Side by side: Comparing two performance marketing tools/agenciesJan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also […]
Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Hotel Ads moving out of beta to general release with KoddiJan 23, 2018 by Susan Wenograd The release opens up another paid channel for hotel marketing. How AI can uncover […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Search Console may be rolling out for everyone nowJan 22, 2018 by Barry Schwartz Go check your Google Search Console now. You probably have access to the long-awaited beta […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds keyword functionality to the AdWords appJan 18, 2018 by Ginny Marvin Advertisers can make more on-the-go changes. The unique selling proposition: A key element for SEO successJan 19, 2018 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot trafficJan […]
But they aren't always the source of answers for Google Home.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Speed Update: Page speed will become a ranking factor in mobile searchJan 17, 2018 by Barry Schwartz Starting in July 2018, Google will finally use mobile page speed as […]
A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us.
Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix reverse image search bugJan 15, 2018 by Barry Schwartz “Pages that include matching images” section is not showing image thumbnails as it should. 3 ways to kick-start your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business video uploads now available to business ownersJan 12, 2018 by Barry Schwartz Videos can appear on Google Maps and local search listings. 4 reports you can pull from […]
Videos can appear on Google Maps and local search listings.
Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Smart speaker sales grew 103% last yearJan 11, 2018 by Greg Sterling The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR. Advanced Ad […]
What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year's major search developments will be.
After comprehensive beta user testing, Google begins release of the new Google Search Console reports to all verified users.
Some business owners can now upload videos to their local listings in their Google My Business photos section.
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New test prominently showcases Google Express in mobile search resultsDec 29, 2017 by Ginny Marvin A test includes a new callout and ad treatment for the shopping program in mobile search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 (less obvious) PPC trends to watch in 2018Dec 28, 2017 by Ginny Marvin Here are several trends that will affect nearly every search marketer in the year ahead. Google again […]
Here are several trends that will affect nearly every search marketer in the year ahead.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What to watch for in 2018: Mobile SEO predictionsDec 27, 2017 by Cindy Krum Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives […]
Google is at it again, now testing a new way for searchers to expand their queries in image search on mobile.