An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
Topic: Search engine optimization
SearchCap: Google Shopping EU changes, page speed scorecard & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keeping your edge sharp with AdWordsFeb 26, 2018 by Chris Sherman These are days of plenty for advertisers, with Google rolling out a new AdWords interface, AMP for ads and landing […]
SearchCap: Google Assistant updates, search referral growth & marketing efforts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to get multiple new languages, distribution and skillsFeb 23, 2018 by Greg Sterling The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support. […]
Community Corner: Spotlight on Search Engine Land Award Winners Mediahub & UPMC Health Plan
Last year, more than twenty agencies and SEO professionals were recognized for their excellence in SEO and search marketing at the 2017 Search Engine Land Awards. To give insight into the winning campaigns and the award submission process, we have been conducting interviews featuring last year’s award winners. In today’s edition of the Search Engine […]
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
SearchCap: New Google AdWords keyword planner, Yelp ads & audits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the […]
SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to move more sites to mobile-first index in coming weeksFeb 21, 2018 by Barry Schwartz Google plans to roll more sites into the mobile-first index in the near future. Are […]
Law firm that used contest to solicit Google reviews sees all but one disappear
Incentivizing reviews individually or 'in bulk' is a bad idea.
Google to move more sites to mobile-first index in coming weeks
Google plans to roll more sites into the mobile-first index in the near future. Are you ready?
Google Search Console blocked resources report had processing error
You may notice decreased counts of pages with blocked resources in Google Search Console. Google has fixed it, but the reports may be off for your site.
SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops support for meta news keywords tagFeb 20, 2018 by Barry Schwartz After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it […]
Google drops support for meta news keywords tag
After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago.
SearchCap: Linking law, Google crawl change & map directories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keyword infringement: Edible Arrangements files $209M trademark suit against GoogleFeb 19, 2018 by Greg Sterling While use of trademarked keywords has been allowed by courts, this case may be more complicated […]
Google changes request recrawl limits, noting daily limits versus monthly quotas
Google has finally disclosed the new recrawl limits by revising the help document over the weekend.
Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein
In this week’s edition of our Search Engine Land Award winners spotlight series, we are featuring the agencies who won the 2017 awards for Best B2B Search Marketing Initiative for SEO, Best Retail Search Marketing Initiative for SEO and Best Enterprise SEM Initiative. We also are interviewing Todd Silverstein, who won the award for Best […]
SearchCap: Google AMP ads, political ad laws & keyword cannibalization
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Invest in a killer PPC campaign by using these smart budget strategiesFeb 16, 2018 by Jeff Baum Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to […]
SearchCap: Google Images changes, Google Maps iOS app update & SEO ROI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search removes View Image button and Search by Image featureFeb 15, 2018 by Barry Schwartz After making a deal with Getty Images, Google has revamped some of their image […]
SearchCap: Google AMP email, link building & PPC teams
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West is coming! Here’s everything you need to knowFeb 14, 2018 by Chris Sherman Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be […]
SearchCap: AMP Stories, Google Shopping links & more search refinements
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP Stories: The new Accelerated Mobile Pages format from GoogleFeb 13, 2018 by Michelle Robbins Does this doubling down on the mobile framework by adding the new, heavily visual and interactive […]
Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy rivals.
Google launches new look for ‘people also search for’ search refinements
Go to a search result, click on a listing, and then click back to the search results page on Google to trigger this on Google desktop search.
AMP Stories: The new Accelerated Mobile Pages format from Google
Does this doubling down on the mobile framework by adding the new, heavily visual and interactive format signal a more aggressive push toward AMP-only websites?
SearchCap: Getty Images, SEO and website migrations & Winter Olympics Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Getty Images enter a multi-year global licensing partnershipFeb 12, 2018 by Greg Sterling The deal effectively ends Getty’s European antitrust complaint against Google. Monitoring web migrations: A checklist for moving […]
SearchCap: India fines Google, Bing Webmaster Tools login & Chrome on HTTP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’Feb 8, 2018 by Michelle Robbins After years of pushing for ‘secure by default’ web sites, Google will identify […]
Community Corner: Spotlight on Search Engine Land Award Winners Wolfgang Digital, Metric Theory & Precis Digital
This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, on June 12 in conjunction with the SMX Advanced Conference, and it has been expanded to include […]
Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’
After years of pushing for 'secure by default' web sites, Google will identify insecure sites in the Chrome browser beginning mid-Summer.
India’s competition regulator fines Google $21.1 million for ‘search bias’ in travel results
However, the OneBox and other search practices were cleared by the Committee.
SearchCap: Voice search, Google Search Console change & GoDaddy integration
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console request indexing limit removed from interfaceFeb 8, 2018 by Barry Schwartz Google won’t comment on why quota details in the fetch tool are no longer displaying. What 3,000 […]
GoDaddy site builder now integrated with Google My Business
Much of the content creation and verification process is automated.
SearchCap: Google AdWords ticket sales, flight search, AMP changes & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Express launches notifications for calls from search adsFeb 7, 2018 by Susan Wenograd Advertisers can now rate calls and be notified of missed calls. Google now wants larger images for […]
Google now wants larger images for AMP articles
Are you getting Google search traffic from the AMP-based top stories carousel? Make sure your images are at least 1,200 pixels wide.
Google adds new features & improves navigation for mobile hotel & flight searches
Aiming to make travel planning easier on a mobile device, Google is rolling out new tabs that let users switch between hotel, flight and trip details.
SearchCap: Google Search Console live, Quora ad targeting & Google search app update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing explains how AI-powered intelligent answers can show users two points of view for the same queryFeb 6, 2018 by Barry Schwartz Multi-perspective answers is another example of how Bing is […]
Bing explains how AI-powered intelligent answers can show users two points of view for the same query
Multi-perspective answers is another example of how Bing is using artificial intelligence to inform richer search results.
Google officially announces the new Google Search Console is available for everyone
The Search Console UX team shares how user feedback played a role in the evolution of the new version.
SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new SEO Audit category to Chrome’s Lighthouse extensionFeb 5, 2018 by Michelle Robbins The popular auditing tool used by developers and search marketers now enables users to run basic […]
Google adds new SEO Audit category to Chrome’s Lighthouse extension
The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.
The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mobile experience. And they're hiring WordPress experts.
YouTube sees 90% lift in searches for football highlight videos during the last year
According to YouTube, sports fans are watching more sports-related videos than ever.
Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different
Searches for 'Super Bowl ads' will surge ahead of Sunday's kickoff. Here's what the engines are serving up.