Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO

I had the opportunity to catch up with an old work colleague, someone I worked with outside of the SEO space ages ago. His name is Dan Toplitt, he is now the senior vice president and head of US SEO at Reprise Digital.

We spoke about how we first met, probably over 10 years ago. We also spent a lot of time talking about how enterprise SEO is less about focusing on Google’s algorithm updates and more about following the best practices that Google has been communicating for years now. One thing that excites Dan is how local and shopping are becoming more and more important in search. We spoke about some of the changes Google My Business made around COVID but it goes well beyond those changes.

We also spoke about passage ranking, but that was when the news first came out about this topic and everyone, including the two of us, were a bit confused by Google’s explanation around what it is and is not.

Here is the video:

Here is part two:

If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.