How to model non-linear SEO seasonality with Prophet
Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
Topic: Seasonality
SEO seasonality explained: Strategies, trends, and optimization tips
Discover search trends, align content with demand cycles, and capture more traffic using seasonal optimization strategies.
How to vibe code for PPC: Building a seasonality analysis tool
PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.
5 hidden areas of Google Ads you probably didn’t know about
Discover the untapped potential of Google Ads with these lesser-known tools – from dynamic remarketing to seasonality adjustments.
How seasonality affects the SERPs and what it means for SEO
Assessing how the SERPs will change during these seasonal periods helps inform our SEO strategies to maintain brand visibility.
Year-on-Year Calculator
Year-on-Year calculations are the most useful and trustworthy way to measure performance. By comparing your current performance to the same period last year, you can see whether you are objectively doing good or bad – all while taking into account seasonal variations. Below we have provided a useful online Year-on-Year Calculator to measure the change […]
Google categorizes what organic search traffic drops look like
This is the first time Google illustrated what different types of traffic drops look like.
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods.
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further.
Budget Flexibility: Accounting For Regional Differences In AdWords
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how online consumers search and convert. How you approach the issue […]
6 Requirements For A Sound Paid Search Bidding Strategy
Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. Across industries, publishers, devices, and geographies, bidding strategies vary tremendously as search marketers leverage a wide variety of proprietary, publisher, and third-party bidding tools and solutions. However, the success of these tools and solutions […]
Next-Level Optimization: Measuring Success In Paid Search
You’ve made the case for advanced optimization, implemented loads of slick technology and deployed across some or all of your paid search programs. Did you do the right thing? Did you make more money? If so, how much more? To answer the question “did I make more money” implies a baseline. Trouble is, you don’t […]
Search Windows Of Opportunity: Topicality, Regionality, Seasonality, And The Small Business
There are opportunities that small businesses have that large businesses might not even considering touching, or that they may not have the ability to respond to quickly enough. The aerospace industry uses the term “launch window” to describe the right combination of time and location for a rocket to be launched so that it will […]