SEO is math
Looking to prove the value of SEO? Put math behind your budget asks by measuring the traffic potential for an SEO investment.
Topic: Semrush
Google’s September 2022 core update hit fast but was less significant than previous updates
The data is in from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
How to handle PPC landing pages for SEO
Unoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance.
The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space.
Your guide to seasonal content marketing
Are you in an industry where seasonality is a big factor? Here's how to create content for relevant time periods within your space.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
Implementing an internal linking module: Should you build it or buy it?
Lessons learned from implementing internal linking modules and how to find your pathway to profit with this SEO feature.
The WORST SEO advice I heard this year (and what you should do instead)
SEO is like ice cream; there are lots of flavors, but some (like Grey Poupon) should be avoided. It's the same with select SEO advice.
How to plan and budget for enterprise SEO
This step-by-step guide will help you make a business use case for your enterprise SEO budget that connects with the C-suite.
Google July 2022 product reviews update had very little ranking volatility, say data providers
As a reminder, this update started on July 27th and ran for six days through August 2nd.
Top technical SEO issues every webmaster should master
How to improve your SEO ranking and generate a better user experience.
SEO is marketing
SEO should be solidly considered a marketing function. That's because SEO is, perhaps, the best form of marketing available.
Google Search people also ask feature returns to normal
This is a feature many search marketers use for keyword research, and searchers use it for query expansion.
Ahrefs mentions vanishing from Semrush-owned Backlinko
Brian Dean used to recommend Ahrefs and link to them. Now? Not so much. What's changed? Semrush bought Dean's site.
Google people also ask feature showing up half as often in Google Search
This is a feature many SEOs and SEMs use for keyword research, and searchers use it for query expansion.
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results.
Creating new content vs. optimizing old webpages: Which is better for SEO?
You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future.
Top 7 SEO tips for WordPress sites
Making small changes to your WordPress site can significantly increase your SEO.
The top five digital marketing courses in the U.S.
Even a savvy marketer needs to choose the perfect program to fit their needs
Google’s May 2022 core update was significant and hit fast
The data is in early from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
More FAQ rich results being displayed in Google Search
RankRanger data and SEO evidence shows Google is displaying more FAQ rich results.
Everything you should know about evaluating your competitor’s backlink profile
Understanding what you can learn from your competitor's backlinks and what to avoid
Content marketing strategy for small businesses: top 11 tips
Content marketing is important for small businesses. It helps you reach goals and grow your audience. Learn more here.
Axios news SEO playbook: Speed, authority and brevity
Ryan Kellett, VP of Audience at Axios, shares how SEO helps this news site compete against the world's biggest news publishers.
Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers
As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
Semrush buys Kompyte so it can upsell competitive intelligence tools
The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams.
How to turn data into insights and impactful SEO strategies
Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.
BrightEdge acquires Oncrawl in enterprise SEO shakeup
Oncrawl will continue to run under BrightEdge's umbrella. Here's what the deal means to both companies and their customers.
Conductor acquires technical SEO monitoring tool ContentKing
ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months.
To disavow or not? Getting it right, 10 years later.
Determine whether a link disavow is needed and avoid costly mistakes.
Semrush acquires SEO training website Backlinko
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.
4 ways data analysis can help you generate new ideas and optimize your content
If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.
Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
How to optimize your site for better findability
An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.
4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
Top 4 backlink API vendors compared (1 million domain study)
Who has the largest backlink index? We’ve run four million checks with Ahrefs, Majestic, SEO PowerSuite, and Semrush and documented the results.
How successful marketers plan paid media in a changing world
Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.
Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers
RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.