Replay: SEOs talk COVID-19 search disruption
A panel of experts joined Live with Search Engine Land to discuss possible changes in Google's algorithm since the coronavirus pandemic broke out.
Topic: Semrush
Is recent Google algorithm volatility related to COVID-19 or normal? Live panel to discuss Tuesday
Live with Search Engine Land to livestream discussion with Barry Schwartz, Moz's Dr.Pete, Marie Haynes, Olga Andrienko and Mordy Oberstein. Join us.
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending money.
SMX Overtime: Creating great content, FAQs and how to navigate approval limitations
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more.
13 stories of women who are shaping the SEO field
If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO.
Google: ‘We do updates all the time’ — somewhat confirming February update rumors
There was an update, in fact, multiple updates, but that is normal Google said.
TechTarget cites technical SEO issues as reason for 25% decline in Google traffic
In TechTarget's recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter.
Unconfirmed Google Search ranking update feels big
The SEO industry is very busy watching the Google search results fluctuate and change rapidly since this weekend.
Hitwise halts some reporting services in wake of Jumpshot’s closing
SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without it.
The latest data on the January 2020 Google core update
We asked several data providers for some more insights into the latest Google update.
Google January 2020 core update almost done rolling out
Check your analytics and rankings to see how this latest core update impacted you or your clients.
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
Google testing car rental comparison ad unit in search results
Car rentals is Google Ads' latest travel services advertising initiative.
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
Yes, you are making keyword research harder than it should be
Get better results and maximize your budget by keeping things simple.
Google did several search algorithmic updates; somewhat confirming update rumors
Google said "We did, actually several updates" this week.
Why you may not have noticed the Google BERT update
Don't try to optimize for BERT, try to optimize your content for humans.
Google’s solution to search results dominated by FAQ Schema
When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web.
Competitor content analysis: Here’s what you can learn
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.
Google Sept. 2019 Core Update ‘weaker’ than June core update
A detailed look at the early impact from the latest Google core update.
Noticeable drop in reviews showing in Google search results
It has begun, Google is showing fewer review stars in its search results.
Finding content marketing opportunities that influence search performance
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating.
What’s up with the unconfirmed Google search ranking updates in July?
Google's Maverick update is still being talked about in the SEO industry but Google has yet to officially comment on it.
Why Google dropped Bing Discover pages from its index
No matter how big you are, if you go against Google's guidelines it can end up biting you.
UX, Content and other secrets to Overstock’s SEO turnaround
How Overstock weathered some really bad times in SEO and came out ahead in the long run.
How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
Google testing carousel of text ads on mobile
The format has proven successful with Shopping ads, but will users swipe through text ads?
Experts tout voice search as study ties answers to top 3 organic results
SEMrush research unveiled at SMX Advanced suggests the key to voice performance is high SERP placement, site speed, content readability and high-quality backlinks.
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that's when you should step on the gas.
SEMrush expands to Amazon with Sellerly for product page testing
The product detail page optimization testing tool is free for Amazon sellers.
Google Search experiments with showing less relevant search results when requested
Google experiments with a message in search that reads, "Hmm... the results for your search don't seem very relevant."
Brands can better understand users on third-party sites by using a keyword overlap analysis
These scripts can help analyze cross-site branded traffic with overlapping keywords to capture untapped audiences.
Google’s March 2019 core quality update: Stories of recovery
Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update.
SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations
Senior Director of SEO at Apartments.com offers advice about managing taxonomy changes, keyword research, event tracking and the importance of industry collaboration.
Botify founder: Half of enterprise pages not being crawled by search engines
The company hopes its the $20 million it just picked up in series B will bolster its platform to tackle today's "complex" SEO climate.
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
SEOs noticing ranking volatility in Google’s search results
There may have been an update or two in the past week.
SearchCap: Future of search & SMX Advanced ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session ideas for SMX AdvancedDec 20, 2018 by Chris Sherman We’d love to hear from you if you have a great idea for a session that you think should be […]
SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]