Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
Topic: Shopify
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief
Plus, Facebook updates measurement and reporting products
Google extends its shopping integrations to include BigCommerce
Google now has integrations to show free product listings for GoDaddy, Shopify, Square, WooCommerce and BigCommerce merchants.
Microsoft partners with Shopify to help retailers expand their reach
Microsoft's updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for the holiday shopping season.
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
Google is pushing hard to make it easier to create ads; Tuesday’s daily brief
Plus, Shopify site owners can finally edit their robots.txt files.
Finally, Shopify site owners can edit their robots.txt files
The rollout began on Friday and should now be available for all sites.
Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising
Microsoft Audience Network is also expanding to two new markets: France and Germany.
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.
Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square
Retailers on those platforms can more easily show their products for free across Google.
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
Google I/O announcements, what you need to know; Friday’s daily brief
Plus new Google Ads smart bidding features.
Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Plus, how to improve your brand’s Instagram presence
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
Facebook unfriends Australia and Maryland passes ad tax; Monday’s daily brief
Plus, Google's Search Central Live conference is right after SMX Report
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief
Plus, Google News and Discover penalties
Facebook blocks Trump for remainder of term while Twitter sets permanent ban
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020.
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
How would an SEO agency be built today? Part 2: Current business model(s)
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
How to respect user choice and still market in California effectively.
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
Common Shopify SEO pitfalls and how to avoid them
What Shopify store owners and SEOs can do to overcome platform challenges and rank higher.
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads.
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this year.
4 ways to speed up your Shopify site
Lower load times can increase your organic visibility and help you sell more.
Replay: The ins and outs of Shopify SEO
Go Fish Digital’s Chris Long and The Economist Store’s Ron Diorio share what SEOs and store owners need to know about setting up shop on the burgeoning e-commerce platform.
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Walmart brought in more online revenue than eBay in May for the fist time.
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly transactional.
FAQ: All about Google Shopping and Surfaces across Google
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Emotional ROI should be one of your key performance indicators during COVID [Video]
Continue to foster brand connections now, say marketers on Live with Search Engine Land.
Black Friday in April: e-commerce is booming according to three reports
Store closures crashed traditional retail spending, but online sales are still on fire.
Now, Shopify merchants can quickly turn their catalogs into shoppable Pins
The new Pinterest app on Shopify is now available in the U.S. and Canada.