SearchCap: The Day In Search, February 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Gmail Search Field Trial Adds Calendar Results To Google Search
  Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you’re part of the Gmail Search Field Trial. The latest addition? Your calendar results. The idea is that if you do a search, you’ll see matching information from your calendar showing within Google’s search results, when […]
• Privacy Vs Censorship: Google, Spanish Government Face Off In European Courts
  In a test case that could have significant implications for Google throughout Europe the company faced off against the Spanish data protection authority in the Court of Justice of the European Union in Luxembourg. One could frame the case as “privacy vs. censorship.” From the Spanish government’s point of view its data protection authority is […]
• A Guide To Understanding Big Testing & Massively Parallel Marketing
  Last month’s column on Why Big Testing Will Be Bigger Than Big Data — encouraging marketing experimentation on a much broader scale than ever before — was well received. But one question came up several times in the comments: how do you enable many marketers in an organization to run experiments at the same time […]
• SISTRIX Publishes Its Own Google Updates History Page
  SISTRIX, a German-based SEO tools company, launched a Google Updates history page where you can track all the major Google updates in one place. SEOmoz published and maintains a very similar list over here as well. Both provide date information, with the name or type of the update that was believed to have happened. SISTRIX […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Instagram Reaches 100 Million Monthly Users
• Facebook Expands Custom Audiences With Third Party Audience Segmentation Data
• Study: Facebook Page Reach Rises 31 Percent (& More) After Insights Bug Fix
• AdSense Turns 10: Reflections On Google’s Great Leap Beyond Search Ads
• 3 Common Mistakes Marketers Make With Their Analytics
• Is The Google+ “Spam-Free” Sign-In Really That Different From Facebook?

Search News From Around The Web:

Business Issues

• Google Documents Sought in Suit Over Pact to Not Hire Rivals, Bloomberg
• Yelp: We compete with print — not Google or Facebook, CNET News
• Google not expected to check every upload says Italian court, Reuters
• How Google Stole Apple’s Thunder And Became Everyone’s Favorite Tech Company Again, San Francisco Chronicle

Local Search & Maps

• Sergey Brin with Google Glass at TED2013, blog.ted.com
• The Place of Review Filters in Local Search, SEOmoz

Link Building

• How to Disavow Links in Google and Bing: An Instructional Guide, BruceClay.com
• Creative Link Prospecting: Following a News Story, Search Engine Watch

Paid Search

• Google AdSense Bug: White Space In Some 300×600 Ad Units, Search Engine Roundtable
• Microsoft Advertising Launches New Developer Website, Microsoft Advertising Blog

Searching

• Superlatives and Range Searching—The Best Answers within One Query, Wolfram|Alpha Blog

SEM Industry

• Are Female Speakers Under-represented At SEO Conferences?, HighRankings Forums
• Brand Building and the New Role of the Search Agency, State of Search

SEO & SEM

• 4 essential Google Analytics SEO custom reports, Search Engine People
• 50+ Essential Google Panda Resources, Vertical Measures
• Adobe First To Market With Support for Google Enhanced Campaigns, Adobe Digital Marketing Blog
• AdWords Bill of Rights, Search Engine Watch
• Bing Tomorrow’s SEO Webinar Video, Bing Webmaster Center blog
• Enhanced campaigns: Making it easier for customers to reach you with upgraded call extensions and sitelinks, Inside AdWords
• Five Steps to SEO-Friendly Site URL Structure, Search Engine Journal
• Hotels Strive to Own Organic Search Results, eMarketer
• How Does the Casino Bonus Spam Work?, Irishwonder’s Black Hat SEO Blog
• How to Masterfully Inherit a Messy PPC Account, PPC Hero
• If I use a ccTLD, can I indicate my geographic location is not in that country?, YouTube
• Karen Neicy | How to Knock a URL Off the First Page of Google, Search Engine People
• Law Firms Using PPC Marketing to “Cash in” on Carnival Cruise Line Disaster, SEM Geek
• Mobile Sitelinks for Google AdWords: Love Them – Sitelink Examples, Aaron Weiche
• On and Off-Site Actions to Improve SEO, blog.compete.com
• Pay Per Click Assisted Conversions, verticalleap.co.uk
• PPC Spring Cleaning Part I- User Advice on Rotation Settings Best Practices, Bing Ads Blog
• Search Rankings are a Terrible Performance Indicator, 435digital.com
• Stay on top of new Bing Ads features, PPC Associates Blog
• The Problem With A-List SEO Agencies, Local SEO Guide

Video, Music & Image Search

• YouTube Tests Animated Favicon, Google Operating System

Other Items

• TMZ Catches Sergey Brin’s Wife, Anne Wojcicki With Google Glass, Search Engine Roundtable