SearchCap: Building Author Rank, Google’s Car Loan Calculator & L.M. Montgomery Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West
  Nov 30, 2015 by Search Engine Land
  Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. There members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters.

• Avoid Hurdles When Working With Multiple Agencies
  Nov 30, 2015 by Pauline Jakober
  Columnist Pauline Jakober discusses how to work through common issues that arise when clients employ multiple agencies.

• How To Build Author Rank Without Google Authorship
  Nov 30, 2015 by Tony Edward
  Google’s Authorship program may be dead, but that doesn’t mean you shouldn’t work on building your authority. Columnist Tony Edward explains.

• Google Is Testing A Car Loan Calculator Quick Answer Box
  Nov 30, 2015 by Barry Schwartz
  Google is testing a car loan tool. Will we soon see new ads where Google helps you buy or finance your new car?

• Lucy Maud Montgomery Google Doodle Honors “Anne Of Green Gables” Author On Her 141st Birthday
  Nov 30, 2015 by Amy Gesenhues
  Inspired by scenes from the bestselling series, today’s L.M. Montgomery logo is sure to charm bookworms around the world.

• Why Everyone Should Be Moving To HTTP/2
  Nov 27, 2015 by Patrick Stox
  A Google spokesperson recently revealed that GoogleBot will soon support HTTP/2. Columnist Patrick Stox explains what this is and what it means for SEOs.

• Search In Pics: GoogleBot In Snow, Google Pet Toys & John Mueller In Star Wars
  Nov 27, 2015 by Barry Schwartz
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

• Thanksgiving Google Doodle Features “Three Sisters” Of North American Crops: Corn, Beans & Squash
  Nov 26, 2015 by Amy Gesenhues
  Google shared initial sketches of today’s Thanksgiving Day logo created by guest Doodler Julia Cone.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• How To Turn One Piece Of Content Into 100
• Study: Mobile “Showroomers” Generally Buy In Stores, 18–34-Year-Olds Most Active
• Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event
• 3 Google Patents You Need To Know About In 2016
• AdWords Shopping Ads Enhancements: A Roundup
• A 3-Step Plan For Easier Email Marketing
• 7 Advanced Areas CMOs Must Focus On For 2016
• New Report Analyzes Ways That Online Retailer Experience Could Trump Discounts
• What’s Old Is New Again: Why Affiliate Marketing Is Growing
• MarTech Today: Google’s Control Of Android, Future Of Retail Analytics & Tracking Emojis
• Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic
• Are Customer Reviews Promoting Your E-Business Like They Should?
• Disappearing Act: Twitter Pulls Share Counts From Tweet Buttons

Search News From Around The Web:

Industry

• Googler: Only A Very Small Group Has Access To The Google Search Algorithms, Search Engine Roundtable
• Amit Singhal Celebrates 15 Years At Google, Search Engine Roundtable
• Interview: Google’s Head of Travel on Its Transition to Booking Site, Skift
• Sergey Brin Sells 16,666 Shares of Alphabet Inc (GOOG) Stock, Storm Investor
• Want to know who won at the UK SearchAwards 2015?, State of Digital

Link Building

• Manual Action Link Penalties After Penguin Goes Real Time, The SEM Post

Search Marketing

• Video: Google Ambient Computing, AMP Pages, Penguin & Star Wars Search, Search Engine Roundtable

Searching

• Save time with these search tips, DuckDuckGo Blog
• Google: One Of The Most Important Things We’re Working On Is The Universal Assistant, Search Engine Roundtable
• Weekly Update 79: Programming Instant Answer Coverage and New Meetups!, DuckDuckGo Blog
• Google Shows Wrong Flag For Search On Lithuanian Flag, Search Engine Roundtable
• Google Testing Replacing “Web” Search Filter With “All”, Search Engine Roundtable
• The 4 things Google believes are key to the future of search, VentureBeat

SEM / Paid Search

• The Google AdWords Auction & Bidding Rules, make-it-rain.co.uk
• Yahoo Testing Search Results Style PLA Shopping Ads, The SEM Post

SEO

• 6 Key Areas to Focus Your SEO Campaign, Koozai
• SEO For Franchises: Where To Focus, SEMRush
• How to Use Hosted Blog Platforms for SEO & Content Distribution, Moz
• Why Thanksgiving fluctuations may not necessarily have to be Google Updates, Sistrix
• Building Web Pages In AMP? Use Canonicals To Communicate It To Google., Search Engine Roundtable
• Optimising Website URLs for SEO and Usability, State of Digital
• [New Feature Alert] Browse Keyword Positions In Canada, Ahrefs Blog