Now, Shopify merchants can quickly turn their catalogs into shoppable Pins
The new Pinterest app on Shopify is now available in the U.S. and Canada.
Topic: Social commerce
Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year.
Pinterest rolls out new commerce features for retailers as search volume climbs
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Yahoo Buys Social Commerce Site Polyvore
Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers.” There’s also a strong mobile shopping […]
SMX East 2011: Doing Offers Right
Doing Offers Right Presentations from SMX East – NYC, NY, September 2011 Groupon popularized social offers, but now just about everyone has gotten into the game. Social offers can be a boon for merchants, but they can also be disastrous if not implemented properly. This session explores the mechanics of offers, when they’re appropriate for […]
Facebook Social Deals Done After Four Months
Facebook is backing off from the local/small business space — or at least parts of it. A few days after dropping its check-in service for Facebook Places, the company is now getting out of the deals business. In a statement reported by Reuters, Facebook says its Deals product will go away “in the coming weeks.” […]
Facebook Launches “Social Deals” To Challenge Groupon & LivingSocial
After several months of anticipation Facebook is launching its second deals program: Social Deals. The new effort more closely resembles Groupon-style daily deals, with several twists. The original “Facebook Deals” is now being called “check-in deals” to distinguish it from the new program. Check-in deals are free to users; they’re mobile centric and operate like […]
Google Offers Taking Signups In New York City, Bay Area & Portland
Google Offers, the company’s not-so-secret coupon program, is taking signups in three areas: New York City, San Francisco/Oakland and Portland, Oregon. Users can subscribe to get discounts via email in any or all of those available cities. After signing up, Google’s confirmation promises “regular emails” — which sounds like not necessarily “daily” — with discounts […]
Walmart Buys Former Search Engine Kosmix To Power Social And Mobile Shopping
For those who follow search it was initially one of those “WTF moments”: Walmart acquiring erstwhile Google challenger Kosmix. However AllThingsD reports that the price was $300 million-plus vs. $55 million raised. So the founders and investors get a seemingly nice exit. Kosmix will now become part of the newly established “@WalmartLabs.” When it launched […]
Bing Shopping Adds List Sharing Through Facebook
One of the things that people do with their smartphones in stores is take pictures of products and send them to friends and family for feedback and advice. A version of that process has been developing in parallel online through the numerous “social shopping” sites and has existed forever in good old-fashioned email. Now Bing […]
Google To Buy Groupon This Week In $5 To $6 Billion Deal?
Whew. The rumors of a Google-Groupon deal are getting hotter. Yesterday, there was a report the deal was done for $2 billion. Today, there are two reports that negotiations continue with a price of $5 to $6 billion being discussed. Back on November 19, the first report of a Google-Groupon deal came out from Kara […]
Report: Google May Buy Groupon
Kara Swisher reports Google is looking at Groupon as a possible acquisition. She said she has “multiple sources” close to the deal that say Google is very interesting in making a bid on Groupon. Google did not confirm the rumors but did reply to Kara’s press request in Google fashion: Per usual, we don’t comment […]
Boutiques.com: A Very Different Shopping Site For Women, From Google
Earlier this week Google launched offline product inventory for Google Shopping/Product Search. And this morning the company is going live with the decidedly un-Googly Boutiques.com. On the surface Boutiques may resemble other “social shopping” sites such as Polyvore or Stylehive, among others. But the underlying technology, I’m told, is much more sophisticated than comparable female-centric […]
Bing Adds Facebook, Twitter Sharing To Shopping
There are a number of “social shopping” sites and, of course, numerous product or shopping-related blogs. Among the most visible in the first category are Kaboodle, ThisNext/Stylehive and Polyvore. They offer tools and features that allow people to share, compare and vote on products. The mainstream shopping comparison engines such as Shopping.com or PriceGrabber don’t […]
How To Use Social Deal Sites To Promote Sales
One of the most common questions I hear is “But how can I make money by using social media?” Well, if you are selling goods and can offer up some great specials, there are some direct ways that social media deal sites can help you promote your product to hungry customers. Here are a few […]
Shopping Search 2.0: Finding Deals & Coupons On Twitter
It didn’t take long for commerce to move online when the WWW was invented in the early ’90s, and it hasn’t taken long for the same migration to happen as new social networks become important parts of our everyday lives. Don’t be surprised if, in the not too distant future, you find yourself using social […]
The Pre-Cyber Monday Shakedown: Is Your Ecommerce Strategy Optimized For The Holiday Rush?
Across the globe, retailers are bracing for a challenging holiday shopping season. If you run an ecommerce site, what can you do to be sure to get the most out of “Cyber Monday” (the ceremonial kick-off of the holiday online shopping season in the United States which falls on Dec. 1 this year) and beyond? […]
SearchCap: The Day In Search, June 4, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: