SearchCap: The Day In Search, June 4, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

• 
  Search Marketing Expo Day One Recap
  Today was the inaugural Search Marketing Expo show in Seattle, SMX Advanced. The music was lively, the lunches were outstanding and the sessions were both fun and very educational. Below, you can find day one session coverage as well as general buzz around the blogosphere on the conference. If I…
• 
  Yahoo Search Marketing Begins Quality-Based Pricing
  The next phase of Yahoo’s new search marketing platform, aka Panama, has been announced today with quality-based pricing. The new quality-based pricing will impact both the search network and the content network. Now, an advertiser’s cost may be discounted based on several factors, including “publisher conversion rates, traffic source and…
• 
  Search Results Getting Safer
  The State of Search Engine Safety was released by Site Advisor today. In this report, we learned that search results are now safer then they were a year ago. 4% of the search results are link to risky sites, down from 5.0% reported last year. Sponsored results are 2.4 times…
• 
  Google AdSense Coming To A Map Near You?
  This InfoWorld article indicates that Google will be integrating more ads, including potentially AdSense, onto Maps themselves. The plan was discussed at Google Developer Day last week. When the program would roll out isn’t entirely clear — I was at Developer Day but not in that session — but Google…
• 
  Baidu Expanding To Europe
  Baidu to announce European expansion plans from Network World reports Baidu, the Chinese search engine, has plans to expand to Europe. Shawn Wang, Baidu’s CEO, said they would have more details on the European launch later this month. There are some hints that Baidu will initially target a younger demographic,…
• 
  Insight Into Google’s Search Quality Efforts
  Google Keeps Tweaking Its Search Engine from the New York Times has some deep insight into the workings of Google’s search quality team. Google Blogoscoped has an excellent summary of some of the highlights from the article. In short, Amit Singhal, the head of the search quality team, let the…
• 
  Microsoft Building New Secret Search Engine?
  Microsoft: Silicon Valley Team Building Stealth Search Engine from Techcrunch reports rumors that Microsoft is working on a new search engine. Techcrunch says a “rock star” team of twenty or more people is developing this new search engine. They are building out the next generation “horizontal” search engine. I am…
• 
  Yahoo Search Marketing Adds Free & Paid API Access
  Yahoo announced they will be providing free and fee-based API access to their new search marketing platform, code named Panama. The Yahoo Search Marketing Commercial API Program gives free access to “Yahoo Search Marketing’s robust and scalable APIs, and offers growing businesses optional fee-based services to accommodate their wide ranging…
• 
  A Call To Standardize Local Search Listings
  Last year, I called for a common standard for submitting links to search engines, along with others, and the top search engines amazingly put their ongoing competition on a back burner long enough to agree to all support a common format for the public good: Sitemaps. I’m now calling…
• 
  Adapting To Google’s Universal Search
  Before we go further, the bottom line. Specific to link building and link driven content publicity, the roll-out of Google Universal Search should not cause you to make any drastic changes in how you go about building links for your content. However, it is worth looking at a couple…

Search News Headlines From Elsewhere

Applications & Portal Features

• Orkut
  now a Feed Reader; RSS Acceptance Will Grow, Digital Inspiration
• Flickr,
  KML, and a stroll down memory lane, Geo Bloggers
• Google
  services still have many security holes, Googling Google
• Google
  security vulnerabilties stack up, The Register
• Have
  our cake…, Google Enterprise Blog

Business Issues

• Yahoo
  Korea sees comeback chance with new services, AsiaMedia
• My
  Soul, and 10 Other Things that Google Owns, Mashable
• Stats:
  Yahoo’s disappearing management team, Valleywag
• Google risks ad
  lawsuits, Stuff.co.nz
• Google
  Hires Lobbyist, A Former Justice Official, WSJ.com
• The
  Next Net: Yahoo Buys Web Video Editing Startup Jumpcut, Business 2.0
  Blog
• Google
  to Broker Web Ads For Glam Media Sites, Blogs, WSJ.com
• Report:
  Google and Salesforce.com to partner, News.com
• Jailed
  Chinese Journalist Joins Suit Against Yahoo, Wired Blogs
• NIC
  in talks with Google & Yahoo for search engine, The Economic Times

Local, Maps & Mobile

• New
  Imagery for Google Earth – June 2nd!, Google Earth Blog
• Weather
  and Storm Tracking Tools for Google Earth, Google Earth Blog

• Bird’s
  Eye Imagery Now Available for More of London, UK, ResourceShelf

• China
  Yahoo Will Launch Mobile Search, ChinaTechNews.com
• New
  KML Developments and Documentation, Google Maps API Blog

• Hop
  on the bus, Gus. Or the train. Or the subway, Google Lat Long Blog

Paid Search & Contextual

• How Google Might Handle
  Fraudulent Adwords Advertising, SEO By The Sea
• The Perfect Keyword
  Companion?, Reviewlicious
• Setting
  Campaign Goals and Metrics for Success, Search Engine Watch
• An
  effective pairing of AdSense and e-commerce, Inside AdSense Blog
• Google
  Audio Ads rolling out to all advertisers this month, Inside AdWords
  Blog

Searching

• More
  Google Prototypes?, Google Blosocoped
• Yahoo!:
  The Web’s Future Is Not In Search, Read/Write Web

• Batsmen,
  Bushes, and Boy George: June Smart Answers., Ask.com Blog

• Gene
  Weingarten – Zero-Based Journalism, washingtonpost.com

SEM Industry

• Data Collection:
  Google’s Biggest Competitive Advantage, SEO Book
• Google to
  Restructure Webmaster Tools Help Center, Search Engine Roundtable
• 360i in
  Management Buyout, Search Engine Watch Blog
• Where
  Did the Cuttletts Go?, Cartoon Barry

SEO & SEM

• Yahoo! Search
  Indexing Email Addresses As Links, Search Engine Roundtable
• Large
  Jumps in Yahoo Site Explorer Figures, SEOptimise

• File
  Names and SEO, Search Engine Guide

• Automated Content
  Development & Moral Dilemmas in Marketing, SEO Book
• Google
  Trends in the SERPs, Online Marketing Help
• Search
  Engine Optimization Tips from Google Search Evangelist, Digital
  Inspiration
• Making the
  Case for SEO to Small Businesses, Search Engine Guide

Social Media

• Kevin Rose: Digg
  Expanding to Images, Restaurant and Product Reviews, Mashable
• Digg
  Will Do Product and Services Reviews in 6-12 Months, Techcrunch

• Amazon
  Comes to Twitter, Read/Write Web

• Social
  Media, Social Networks, Social Shopping?, Search Engine Guide

Video & Image Search

• Google
  Video Stops Borrowing Metacafe’s Videos, Google Operating System
• Hearst-Argyle,
  YouTube to Share Revenue From TV Video Clips, WSJ.com

Other Items

• The
  Google ‘ick’ factor, CNN

• Planting valley
  roots, San Jose Mercury News

• Google Organizing the World’s
  Transit Information (Using Your Phone), SEO By The Sea
• Google
  As Terror Tool?, The Smoking Gun

• The New
  Google Tel Aviv Office, Google Blogoscoped

• Yahoo!
  opens support centre in Barcelona, NMA
• Google
  Print Ads Product Demo, PPC Discussions

• Publishers
  Warm to Google’s Book Search, NPR