Black hat GEO is real – Here’s why you should pay attention
AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices still win.
Topic: Sports Illustrated
SEO grew up, a lot of SEOs didn’t
Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
How to survive the search results when you’re using AI tools for content
Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.
7 reasons why your AI content sucks (and how to fix it)
Lazy AI articles full of plagiarized text and generic writing can't compete with insightful, specific articles by real experts. Here’s why.
Humans prefer AI-generated copy, survey finds
The survey of 700 U.S. consumers found that AI-generated content was preferred by humans more than human-generated content.
Search Engine Land’s commitment to use generative AI responsibly
Here's our policy on the use of generative AI and what you should expect from Search Engine Land.
Brands pause X ad spending after ads serve with pro-Nazi content
A week after X introduced new brand safety measures, ads for at least 19 brands appeared alongside content promoting fascism.
Pinterest Evolving Into A Personalized Search Substitute
This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company’s head of engineering, Michael Lopp. No one from Search Engine Land was able to attend on short notice; however the company shared a number of updated stats. Much more than a “scrap-booking” site (its origins) or even a […]
Bing Hopes For Touchdown With New ESPN Partnership
Football fans have probably already seen plenty of Bing advertising across various sports. And as the Super Bowl approaches, you’re going to see more: Bing and ESPN have just announced a new partnership that involves two pre-Super Bowl promotions: A new feature called “I Am A Champion” that begins airing this week on SportsCenter and […]
It’s Alive: The Google Chrome OS Notebook Launch Event
Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves to be “right” in various ways. A Chrome Web Store has also launched to allow an easier way to run web apps within the Chrome browser itself.
Live Blogging Google I/O: Day 1 Keynote
It’s Google I/O, Google’s annual developers conference. The morning keynote gets underway at 9AM Pacific. Let’s see what surprises Google has in store for today. My liveblogging begins, below. For those at home, you can also watch along live — I/O sessions are being broadcast here on YouTube. Due to traffic, I arrived 15 minutes […]
Google Versus News Organizations: What’s Fair?
A new Columbia Journalism Review opinion piece argues persuasively (in my view) that Google “owes” something to traditional journalism and news organizations. Google, typically, is a stand-in for “the internet” in these discussions. This notion of responsibility to publishers is unpopular among bloggers and Internet denizens more generally. I tend to fault news organizations for […]
Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough?
This week at Google I/O, Google talked a lot about the evolution of the technological capabilities of the web. HTML 5 is ushering in new era of browser-based development and applications. Eric Schmidt, Google CEO, kicked things off with, “My message to you is that this is the beginning of the real win of cloud […]