Topic: Sridhar Ramaswamy

The 10 Most Important Paid Search Developments So Far In 2014

It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings. Now that we’re halfway through the year, […]

SearchCap: The Day In Search, February 6, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo Yesterday, I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will […]

PPC

The Right Way To Do Click-To-Call In An Enhanced Campaign World

Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my primary interest is to understand not only how searchers locate and discover desired content, but also why searchers make specific choices. For example, when does a searcher prefer to use […]

Google Launches ‘Estimated Cross-Device Conversions’ In AdWords, First Stage Of New ‘Estimated Total Conversions’

Today, Google launched estimated cross-device conversions in AdWords. It’s the company’s first step in providing advertisers with conversion insights that reflect the real-world impact of their campaigns. The new conversion type is the first to roll-out as part of the new Estimated Total Conversions, which will eventually include phone calls and in-store visits. Estimated cross-device […]

SearchCap: The Day In Search, May 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Knowledge Graph Gets More Stats and 4 New Languages At Google I/O today, Amit Singhal, Google VP of Search, announced that statistics and four new languages are being added to […]

Google Opens Kimono (Slightly) On AdWords Screening Measures

Followers of news about Google AdWords know that problematic errors — instances in which ads that violate the company’s own advertising standards slip by — come up quite regularly. Most recently, Google, along with advertiser ProFlowers, was roundly and publicly criticized for AdWords that seemed to indicate that local florists were sold out in advance […]