SearchCap: The Day In Search, September 13, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Travel Search Takes Flight With First ITA Travel Product

  Google has made what amounts to a promising downpayment on more ambitious travel search tools with its new Flight Search, debuting today. Launching initially for a select group of US cities Google users will have access to an expanded range of airline search options and a much more verticalized experience than has been available in […]

• Link Building Tool Review: SEOmoz PRO

  Second in our review series are the link building tools from SEOmoz Pro; I was excited to review this tool set since it’s not one I use. Let’s start with a quick overview of what’s in the program and then focus on the link building tools. SEOmoz PRO SEOmoz PRO is a set of ”software, tools and resources to maximize […]

• SMX East 2011 Day One Recap

  Day one of the SMX East conference is just about done. Below is some of the live blog coverage I discovered throughout the day. Christine Churchill SMX East Keyword Research and Copywriting, BruceClay.com Google Survivor Tips : SMX East 2011 Coverage, Search Engine Roundtable Live Blog: “Which Way Google?” At SMX East, Search Engine Land […]

• Blocking Sites Within Google Goes International

  Google announced that the blocking sites feature introduced in the US based results in March this year, is now available internationally. Google’s Johannes Henkel said “starting today, you can now block sites on most Google domains.” Here is a picture of blocking Matt Cutts blog in Google France: As discussed before, there is a dashboard […]

• Facebook Lists Get Smart With Automation & Suggestions

  Today Facebook announced enhancements to lists, including the release of “smart lists.” This new functionality helps to auto-generate lists for users, a task that was somewhat arduous in the past. Smart Lists The new smart list feature gives users assistance in list creation. Facebook will actually be auto-generating lists based on user attributes. for example: […]

• How To Ensure That Your Content Will Go Viral

  It is every blogger or Internet marketer’s dream that their content will go viral, meaning that it will be shared thousands of times, thus resulting in a massive stampede of traffic to the site, which may even cause servers to crash under the weight of its popularity. However, several things are put into effect in […]

• Live Blog: “Which Way Google?” At SMX East

  Welcome! It’s the “Which Way Google?” panel here at SMX East. We’ve got a great panel — Jeff Jarvis, Steven Levy and Marc Rotenberg — set to cover a range of issues. Let’s live blog. This is new for me — I never live blog at my own conferences. But I saw the queen of […]

Search News From Around The Web:

Applications & Portal Features

• Google Chrome’s New Bookmarks UI, Google Operating System

Business Issues

• Digg founder Kevin Rose cashes (partially) out of Twitter, VentureBeat
• Google to Offer More Privacy for Owners of Wi-Fi Routers, New York Times

Local, Maps & Mobile

• Google Israel launches Street View project, Haaretz
• Google Maps KML Upload Bug, Search Engine Roundtable

Link Building

• How to Mask Affiliate Links, Michael Gray

Searching

• Introducing the Wolfram US Presidents and US States Reference Apps, Wolfram|Alpha Blog

SEO & SEM

• 3 Tips To Maximize PDFs And Search Engine Visibility, Search Marketing Standard
• Building of SEO Strategy for Small Business Sites, Search Engine Journal
• How a Search Engine Might Use Statistics to Identify New Ranking Features, SEO By The Sea
• How Do I Get Google’s Bulleted Snippets?, SEOmoz
• How Well Does SEO Theory Stand the Test of Time?, SEO Theory
• Implicit and Explicit Bidding Strategies in adCenter, PPC Hero
• SEO Doorway Page Generator: Google Door Way Pages Software Tool, SEO Book
• SEOs – time to brush up on your grammar?, SEOptimise
• The myths of writing SEO Friendly content, Vertical Leap Blog
• What Should You Expect From An SEO Company?, dailyseotip.com

Social Media

• 15 Tips To Optimize Your LinkedIn Initiative, Techipedia
• Facebook Tests Changing User Account Settings to Send Summary Email Notifications, Inside Facebook
• Improved Friend Lists, Facebook

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• 5 Tips To Get More Online Customer Reviews – A basic guideline to pumping up the volume of online reviews for business.
• Yet More Tips For Diagnosing & Fixing Panda Problems – Here we are, five months after Panda and the only publicly confirmed Panda recovery stories are those that followed the Panda 2.3 update. This is notable because this particular update was one in which Google took actions to help restore some sites that were unfairly hit by the earlier versions of Panda.So what is the formula for Panda success? It starts with understanding what the underlying causes are.