SearchCap: The Day In Search, April 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Number 1 Among Free iPad Apps I was updating some apps on my iPad today and saw that Bing is currently ranked #1 among free apps: Read our overview of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Number 1 Among Free iPad Apps
I was updating some apps on my iPad today and saw that Bing is currently ranked #1 among free apps: Read our overview of the Bing iPad app, when it launched last week.
- Where To Start Once You’ve Gone In-House
In last month’s column, I made the case for going in-house and shared my experience of switching from a successful consulting and lead gen career to joining the ranks of Silicon Valley’s startup scene. That article talks about some of the things to consider before accepting a job and what to expect as an in-house […]
- IAB: 2010 Online Advertising Worth $26 Billion, Search 46 Percent
The IAB released its full year 2010 online advertising report this morning. Paid search constituted the largest category share of the $26 billion online ad spend, at 46 percent: Search was down a point vs. 2009 in terms of overall share. However it grew 12 percent vs. last year in terms of dollar value. By […]
- 4 Ways Keyword Level Analytics Can Boost Revenue
Nobody likes being in the dark, especially when it comes to making decisions. The more information we have, the better we can manage the outcome. This is exactly the case with paid search and why tracking and analytics at the keyword level is critical for B2B marketers. Why Being In The Dark Is Dangerous Having […]
- ComScore: Google Flat, Bing Up, Ask And AOL Down
The comScore data for March are being released by the various financial analysts. Here’s the quick read on search market-share figures: Google: 65.7 percent in March vs. 65.4 percent in February Yahoo: 15.7 percent vs. 16.1 percent in February Bing: 13.9 percent, up from 13.6 percent in February BingHoo: 29.7 percent, which is essentially flat […]
- Google Sending Additional Reconsideration Request Responses To Webmasters
Monday I reported at the Search Engine Roundtable that Google’s Webmaster Central team has begun stepping up webmaster communication, once again, this time by responding to reconsideration requests more actively then in the past. Google is now telling webmasters that submit reconsideration requests if their penalty is not a manual Google penalty, then there is […]
- After 4-Month Slide, YouTube Regains Viewers & Sessions
After a four-month slide in both unique viewers and video viewing sessions, YouTube rebounded in March to post gains in both of those categories. That’s according to the latest stats from comScore, just released this afternoon. YouTube remains far and away the dominant video site online, with big leads in both viewers and sessions over […]
Search News From Around The Web:
Applications & Portal Features
- Google, Facebook Group Asks Delay of Debit-Card Fee Rules, BusinessWeek
- 5 years of Google Calendar and a new (useful) favicon, Official Gmail Blog
Business Issues
- Exclusive: The Bleak Financial Numbers From The MySpace Sale Pitch Book, TechCrunch
- Are You Giving Google A Reason To Wife Up?, outspokenmedia.com
- comScore Releases March 2011 U.S. Search Engine Rankings, comScore
- Failing Toward Success at Google, Harvard Business Review
- Meet Duolingo, Google’s Next Acquisition Target; Learn A Language, Help The Web, TechCrunch
Local, Maps & Mobile
- New 45° imagery for fun in the sun, Google LatLong
- 2011: The Year the Check-in Died, Read/Write Web
- Imagery update: Japan and beyond, Google LatLong
Link Building
Paid Search & Contextual
- New Interface Wednesdays: Combine and Chart Feature, Inside AdSense
Searching
- Google’s Big Blue Bar, Google Operating System
SEM Industry
- Review: In The Plex, by Steven Levy, Matt Cutts
SEO & SEM
- SEO For Designers, Developers & Managers, SEO Book
- 10 Ways To Beat The Panda Update, Search Engine People
- AdWords Search Query Report becomes Super Transparent?, AdWords Help Experts
- An Effective SEO Technique: Fake it till You Make it, Daily SEO Tip
- Email from Google: Robots.txt File Creates Issues for Google Product Search Images, CPC Strategy
- Google Panda on its way to Europe, SISTRIX Toolbox
- Google’s Contradictory Advice On Duplicate Content, Search Engine Roundtable
- How would a non-optimized site outrank a site which has done SEO?, YouTube
- Keeping Control of your Local SEO Assets, Search Engine People
- The Word "Original", Search Engine Roundtable
Social Media
- Are You Following a Bot?, Atlantic Mobile
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- 2011: The Year the Check-in Died – This post tackles the subject that many are wondering… are location based check-ins services just a fad that is going to die?
- How to Build the Perfect Facebook Fan Page, 2011 Edition – With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.
- How to turn a boring FAQ page into a sales star – Take a few minutes and learn how to transform those typically dry, administrative-dull FAQ pages into web copy that both sings to your reader and calls to the search engines:
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