SearchCap: The Day In Search, November 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Get Started With YouTube Promoted Video Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- How To Get Started With YouTube Promoted Video
Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube currently attracts 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit lasting on average 26 minutes. And, just today, […]
- New European Law ‘Targets’ Personalized Ad Targeting On Facebook
A new directive by the European Commission may stop advertisers from leveraging users’s information when advertising on Facebook. The Telgraph reports that the EC is looking into the way that Facebook “eavesdrops” on users and how personal data is made available for ad targeting. This new legislation will be introduced in January and will be applicable […]
- YouTube Passes 20 Billion Video Views In One Month
Online video viewership reached record levels in October, with YouTube passing the 20 billion views mark for the first time. That number represents a little less than 50% of all videos watched in the U.S., according to the latest statistics shared by comScore. U.S. Internet users watched an all-time high of 42.6 billion videos during […]
- Bieber Tops Bing’s List Of Most Popular Searches In 2011
First out of the gate this year in the annual rush to declare search winners is Bing, who earlier today unveiled the top searches of 2011 at BingTrends.com. Bing.com also created an original video to recap the year in search, ending the clip with the Twitter hashtag #My2011. Video: Bing Originals: Decisions That Shaped 2011 […]
- Google Presents The Evolution Of Search In Six Minutes
Google released a short video today highlighting some of its key milestones in search over the past decade. It’s both a fun blast from the past and a worthwhile reminder of how much things have changed over the years. The video is also a nice follow-on to the look under the hood of search that […]
- Thinking Beyond Typical PPC Landing Pages
Many paid search advertisers send visitors to landing pages that sell specific products and/or services. Landing pages are not the only option available to PPC advertisers – there are many more things paid search advertisers can do in order to generate leads, sales or just plain old allow people/prospects/visitors to obtain basic information about businesses. […]
- 5 Tips For Responding To Negative Customer Reviews Online
It’s holiday time and I thought I’d spread a little cheer by talking about negative reviews and how fun they are for local businesses. As Yelp says, “negative reviews can feel like a punch in the gut”. Even better, according to a recent study by Cone Communications, four out of five consumers have changed their […]
- Record-Breaking Black Friday Paves Way For $1 Billion Cyber-Monday
The data were coming in all weekend; retail sales on Black Friday broke records this year. Figures released by a varied group of sources, including IBM, the National Retail Federation (NRF), comScore, Channel Advisor and ShopperTrak all reported significant increases in Black Friday consumer spending. Lured by “doorbuster” deals and earlier opening hours, Black Friday […]
Search News From Around The Web:
Applications & Portal Features
- Google I/O 2012 extended to three days from June 27-29, 2012, The official Google Code blog
- Hide morning and night hours in Calendar, Official Gmail Blog
Business Issues
- Google seeks EU approval for Motorola Mobility deal, Reuters
- Russia’s Yandex Searches For Mobile Growth, Buys SPB Software, paidContent.org
Local, Maps & Mobile
- Cached Pages in Google Mobile Search, Google Operating System
- Google Catalogs is now available for Android tablets, Official Google Mobile Blog
- Google Maps Bubble Ads and The SMB State of Mind, Mike Blumenthal
Link Building
- Mobile Apps for Link Development, Search Engine Watch
Searching
- Google Search Eye Tracking Test Findings, rosetta.com
- Parents use Google to name their children, Telegraph
- Social Science Statistics Blog: Measuring racism with Google search, harvard.edu
SEO & SEM
- If I get links to a URL with and without a trailing slash, will my PageRank be split?, YouTube
- 6 Surprising Mistakes Most SEO’s Make, Search Engine People
- 9 Known Ranking Factors of Reviews in Google Places, LocalVisibilitySystem.com
- Are You Trusted by Google?, SEO By The Sea
- Biggest Mistakes With PPC Campaigns, Daily SEO Tip
- Google Updates Duplicate Content Policy: Boasting Scrapping Detection, Search Engine Roundtable
- HackerNews Blocks Google By Accident, Search Engine Roundtable
- Mining Deep “Site:” Operator Search To Uncover Multilingual Social Threads, AIM Clear Blog
- Reasons Why SEO Won’t Work, SEO Theory
- Sanity Check: adCenter Distribution Settings and Draft Status, adCenter Blog
- What Every SEO Should Know About IIS, SEOmoz
Video, Music & Image Search
- comScore Releases October 2011 U.S. Online Video Rankings, comScore
- Steven Levy on Facebook, Spotify and the Future of Music, Wired
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- The Meta Description Tag – Have you written off the meta description tag? Don't. The meta description matters, just not the way you think it does.
- 6 Steps to Making Your Infographic Work – SEOgadget's Oli Archibald discusses a methodology to reduce teh risk associated with infographics based linkbuilding.
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