Local vs. traditional SEO
Explore the differences between local and traditional SEO.
Topic: Sydney
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
The case against Moz’s Domain Authority
Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why.
‘It depends’ doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief
Plus, blank images in Top stories and new features in the YouTube results page.
Users can now leave more detailed restaurant reviews on Google
Details like price range and meal type are useful for potential customers, but will Google use it to enable search filters?
Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months
The speed of your mobile pages currently doesn't impact your mobile rankings, but soon it may, says Gary Illyes of Google.
Google Improves Weather Search Results On Android In Time For Winter Storm Jonas
Weather-related search results will now include hourly sky conditions, air quality and severe weather alerts.
SearchCap: The Day In Search, March 31, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down […]
Google’s Matt Cutts On How They Evaluate New Search Algorithms
Google Head of Search Spam Matt Cutts posted a video today answering how Google goes about evaluating which new search algorithms they use and which they throw away or adapt. The question was posed by James Foster of Sydney, Australia who asked: What are some of the metrics that Google uses to evaluate whether one iteration […]
The 2013 Santa Tracker Review: All The Ways To Track Santa From NORAD & Google
It’s Christmas Eve, time for all good boys and girls to be expecting Santa Claus to be bringing them gifts. But where is jolly old St. Nick on his journey? Once again, there are two major services tracking him: NORAD and Google. Below, our annual review of the tracking sites and methods of using them […]
Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia
While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al). Al does CRO, SEO and agency management for Mantra Group, which is the second largest […]
Bieber Tops Bing’s List Of Most Popular Searches In 2011
First out of the gate this year in the annual rush to declare search winners is Bing, who earlier today unveiled the top searches of 2011 at BingTrends.com. Bing.com also created an original video to recap the year in search, ending the clip with the Twitter hashtag #My2011. Video: Bing Originals: Decisions That Shaped 2011 […]
Search In Pics: Google’s Front Door, Yahoo Knives & Google Fashion Store
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Google Expanding Access To Wave Soon, First “Hands-On” Impressions
At the end of next month, September 30, Google will expand the current “developer preview” of Google Wave to roughly 100,000 consumer users. According to Google, “included in this group of early testers will be some of the businesses using Google Apps.” In anticipation of this wider release, Danny and I got some time with Lars Rasmussen […]
Google Showing Local Results On Non-Local Queries
Google is rewriting the local search space. They’re now showing local search results — a map, business listings, and more — even when searchers use generic terms that don’t include a local word. This was spotted in London last week, written about on Saturday by a California florist, and spread widely yesterday when Mike Blumenthal […]
Google StreetView Coverage Grows: Australia, Japan, More US Cities
The Google LatLong Blog announced the expansion of imagery for Google StreetView to include Japan and Australia. The post also said that images have been released for 30 new US cities, including New Orleans. Europe is on the way but privacy hurdles need to be cleared first. Google recently introduced StreetView images for the Tour […]
20 Awesome Images Found In Google Maps
The introduction of satellite images into map search interfaces has excited both virtual sightseers and local app developers. Further innovations like Google’s Street View have caused consternation from privacy advocates while further pumping up the buzz about online mapping. In 2008, we can expect further innovations that stretch the envelope while dynamic map interfaces solidify […]
The 2007 Santa Tracker Review: Your Guide To Tracking With NORAD & Google
I’m a serious Santa Claus tracker. When I was a kid, I used to get Santa updates from NORAD (the US missile tracking people) via the radio. As an adult, I’ve long used the NORAD Tracks Santa web site to keep up with St. Nick, Father Christmas, or whatever your local name is for the […]
SearchCap: The Day In Search, November 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Flickr’s Two Billionth Picture
See the image above? You are looking at the two-billionth picture uploaded to Flickr. It was taken at Market City in Chinatown Haymarket in Sydney. Holy moly! from the Flickr blog confirms that this picture, is indeed, the two-billionth image uploaded to Flickr. It is a picture of a gum tree.
Google Goes Dark For Lights Out San Francisco
On Saturday, Google went dark in San Francisco. No, it didn’t lose a data center. It simply turned the home page black for the day to support Lights Out San Francisco. The change from white to black wasn’t to actually conserve energy, as Google has determined this doesn’t reduce energy consumption. Rather it was a […]
Embed Google Maps Feature Coming Soon
Google’s embeddable map feature out next week from The Sydney Morning Herald reports that Google Maps will be adding a YouTube like embed maps feature, as early as next week. Carl Sjogreen, Google Australia’s senior product manager, announced this feature in Sydney today. The feature will be rolled out worldwide in about a week’s time, […]
Yahoo Search Adds Travel Shortcuts
The Yahoo Search Blog has announced that they have added new Yahoo Travel shortcuts. If you search on a travel destination, such as Jerusalem, up comes a shortcut box with travel related information. It looks like this:
No Google Phone But Instead Mobile Software, Says Google
Google quashes mobile phone talk from The Sydney Morning Herald reports that Google is pushing back on earlier reports of building its own cell phone.
Google Maps Australia Turns 30 Second Walk Into 18 Minutes Drive
Send for the search party, Google gives a bum steer from the Sydney Morning Herald reports how the just launched service Google Australia Maps was dinged after someone discovered it turned a 30 second walk into a 18 minute car journey.
Aussies Turn Out For Battle Of Sydney; Google Gets Shot Down
Australia Day was last week. For the occasion, both Google and Microsoft both planned to do flyovers to snap imagery of the Sydney landscape and actual Sydney residents (Sydneysiders) for the event – ultimately to be used in Google Earth, Google Maps and Microsoft Live Local (Virtual Earth). However, Google’s flyover didn’t work as planned.