Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With New GDN Ad Format, Text Ads Will Compete In Display Auctions Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog Early last month, the design blog Letter Society posted a challenge asking its select group of designers to submit […]
Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March Google’s Matt Cutts tweeted that news related sites, such as this one, may have noticed a drop in […]
Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Secure your spot & save with our lowest alpha rates – Register now!
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fixing Reverse DNS GoogleBot Verification Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Flexible Conversion Counting Officially Lauched, Welcome “Converted Clicks” and “Conversions” Earlier this month, we covered Google’s news to select advertisers that it would be rolling out new options for tracking […]
We’ve grown again! Third Door Media, the company that produces Search Engine Land and Marketing Land, is excited to welcome Martin Beck to our editorial team. He joins the team as our new Social Media Correspondent, and his first day will be Monday, March 3rd. Martin has spent nearly 25 years in a variety of […]
Using Email Re-Marketing to Reach Abandoned Shoppers Shopping cart abandonment is a significant issue in the online marketing world. Studies show that between 50% and 70% of online shopping carts are abandoned before check-out. Forrester Research puts the number at 87% of consumers abandoning carts, with 70% of carts being abandoned just before check-out. Consider […]
Search Engine Land’s SMX East search marketing conference is returning to New York City on October 1-3. This is our big, once-a-year east coast event, and if you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or clients) to attend the conference. Keep reading […]
Search Engine Land keeps growing our staff! Today, we’re happy to announce that Lauren Litwinka is coming on as our new Community Editor while Monica Wright moves up into a new Director Of Audience Engagement position. Lauren will be directly interacting with our audience on Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr and many other places where Search […]
Big Data + Big Math = Exponential Search Performance Presentations from SMX Advanced, June 2013 Seems every industry is using big data to extract previously hidden insights into customer wants, needs, behavior and intent. Smart marketers are crunching data and developing sophisticated predictive analytics models that unearth new worlds of opportunity. In this session, our […]
Up Close With Product Listing Ads Presentations from SMX West, March 2013 Think understanding quality score for ads is challenging? With Google’s introduction of Product Listing Ads (PLAs) the success of your ad is now even more complicated. Beyond optimizing your CPC bids based on keyword, match type, device, time of day, day of week […]
Big Data & Search Marketing Presentations from SMX West, March 2013 Big data is huge. The ability to learn from and leverage millions to billions of data points can help you take your search marking campaign to the next level, even with a relatively modest budget. Want the insights needed to predict the difference between […]
Following today’s explosions at the Boston Marathon, social media channels were immediately swamped with reports, graphic images and videos from the scene. Race officials immediately held runners on course, and canceled the rest of the event. During tragic events like this, it’s hard to determine what’s official and real information until it is verified by […]
Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: RIP Aaron Swartz, One Of The Earliest Google Bloggers I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range […]
It’s a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics — paid search on Search Engine Land and paid social media/display advertising on Marketing Land, for example. When […]
It’s our sixth birthday here at Search Engine Land, and we’ve got some news — a new editor-in-chief and expansion plans for the future. Congratulations to Matt McGee, on his new position as Editor-In-Chief of Search Engine Land & Marketing Land! He starts on January 1, 2013. Matt joined our publications in September 2008 as assignment editor for Search Engine […]
Maximizing Enterprise SEO Presentations from SMX East, October 2012 Large organizations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages… the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across […]
YouTube Words: Tying Your PPC Campaigns To YouTube Presentations from SMX East, October 2012 Google literally owns YouTube (incidentally, by some measures the second largest search engine after Google), but for years the two companies and their advertising options have been run separately. That’s changed – it’s now possible to tightly integrate your YouTube and […]
We invite you to take this 2-question Search Engine Land survey. It will take about a minute. Those who complete the survey will be eligible to win some great prizes. The Grand prize is a 16GB iPad2. Lucky runners up will win an Apple iTouch and one of two iPod Nanos. Click the link to […]
Five years ago, Search Engine Land was officially born. On the occasion of our fifth birthday, we’re proud of how much the site has accomplished and excited to officially welcome our new sibling-site MarTech. Some Statistics Since we opened, Search Engine Land has grown to doing between 1.5 million and 2 million pageviews per month. From our Google Analytics […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: America’s Fastest Growing Search Marketing Companies Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We’re proud to announce that Search Engine Land’s parent […]
Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We’re proud to announce that Search Engine Land’s parent company, Third Door Media, made the Inc. 5000 list this year. Who gets chosen? Inc. says, “The 2011 Inc. 500|5000 is ranked according to percentage revenue growth from 2007 through […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News Archive Search Page: Gone Forever Or Temporary Bug? Another Google search interface has gone missing: The specialized interface/homepage to Google News Archive Search is no longer available. It was […]
I’m happy to welcome Pamela Parker to the Search Engine Land team! Pamela is a new corresponding editor who will focus on paid search coverage as well as search news coverage in general. Pamela has been covering digital marketing since 1998. She’s worked as managing editor of ClickZ and moved on to help monetize independent […]
In less than two months, Search Engine Land’s SMX East search engine marketing conference comes to New York City from Oct. 4-6. Involved with generating business for your company? You should be there, to ensure you’re keeping up with the burgeoning medium of search. SMX East isn’t just for search marketers, though there’s plenty for […]
Emotional Rescue: What You Need To Know About The B2B Buying Dynamic Presentations from SMX Advanced Seattle, June 2010 SEM businesses – agencies, software vendors, consultants – sell to other businesses… which evaluate rationally and make sound decisions. Then why did the deal go sour at the 11th hour? How about the customer oozing buying […]
Opening The Contracts Kimono:Translating Your Pricing Model To Legal Agreement Presentations from SMX Advanced Seattle, June 2010 Discussions of SEM “pricing models” are mostly theoretical chatter. Putting deals together based on those concepts requires developing contracts, which can be daunting and expensive to perfect. Agencies and independents are highly protective of their contracts, the valuable […]
Yesterday, Mark Cuban warned media owners in a keynote speech that Google is a vampire trying to suck them dry, giving them nothing back and daring owners to block it. This is the same Mark Cuban who is an investor in Mahalo, which touts to advertisers how it taps into Google to generate page views. […]
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to generate traffic from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Search? Kumo? Bing? Put Your Questions To Microsoft’s Dr. Qi Lu At SMX Advanced Dr. Qi Lu, the leader of Microsoft’s search efforts, will be keynoting on day two of […]
Many people don’t realize that Search Marketing Expo is just one part of Third Door Media, the company that’s also parent of Search Engine Land, Search Marketing Now and Sphinn. Chris Elwell, today’s featured SMX insider, is president of Third Door Media, and provides the business expertise and acumen to keep our different businesses thriving. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: MSN Overhauls City Guides, Integrates With Live Search MSN and Live Search probably don’t get enough attention in the local search field, but the reality is that there’s a solid core […]
Continuing our series of behind-the-scenes insights from our SMX Advanced programming team, today we have a Q&A with Michelle Robbins, Third Door Media’s Technology Director, and the operations whiz behind Search Engine Land, Sphinn and our other web sites. You are the Technology Director at Third Door Media. Tell us what that means. Michelle Robbins: […]
Search Engine Land turned two years old this month. In that time, our content has blossomed. We run nearly 20 columns on search marketing issues, routinely post multiple brief items per day about breaking search news along with regular long, in-depth analysis or “How To” stories. Our old design didn’t serve to present this content […]
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