Title tags and SEO: Everything you need to know in 2027
Make your page titles pop in the SERPs with creative techniques that capture attention without sacrificing relevance.
Topic: Title
Title tags: Your complete SEO guide
Discover how to write effective title tags that improve click-through rates and rankings. Learn key tips, common mistakes, and SEO-friendly formats.
Google changed 76% of title tags in Q1 2025 – Here’s what that means
Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and intents.
What should the title tag length be in 2025?
Optimizing title tags is key to improving your visibility in Google's SERPs – but no need to stress over character limits. Here's why.
Meta tags for SEO: What you need to know
Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.
SEO for page titles and meta descriptions: How to win more clicks
Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.
85% of titles feature keywords in Positions 1-5 of Google
New survey of enterprise marketers finds 50% spend 4-6 hours and 30% spend 7-9 hours per week writing titles and meta descriptions.
How to write title tags for SEO with ChatGPT
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags.
Shopify chat bug leads to titles with (1) in Google’s search results
The issue is resolved but it might take time for your titles to be reprocessed.
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
In Part 5 of our Messy SEO series, we look at the results from Google's title tag changes and other SERP issues affecting MarTech.
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages.
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Google explains why it made the title change to the search results
Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks.
Advanced tactics for SEO title tag optimization
Moz' Cyrus Shepard offers top tips on boosting CTRs and earning more traffic with better title tags.
Google Images update: Captions added to images, pulled from the page title tag
To add more context to image results, Google will now display a caption with images in mobile Images search results.
Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own
Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the […]
When Google Gets It Wrong By Changing The Titles Of Web Pages
Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job. Here’s an example of it getting this completely wrong. I was searching for Dana Point Jet Ski, which is a real business in Dana […]
How To Get The IT Team On Your Side
Ah, the IT team: The land where SEO dreams go to die. The bigger the institution, the harder it is to pry a few tiny SEO tweaks out of the developer group. They’re resource-constrained, buried in the poop that the entire company dumps on them and, by the time you get to their office, not […]
Is Google Ignoring The HTML Title Tag More Often?
Google’s long created title tags from means other than using the HTML title tag, however, there are reports that it might be increasing the times it does so. A WebmasterWorld thread has dozens of webmasters complaining that Google is not using their HTML title tags. The HTML title tag is often used by Google as […]
Writing HTML Title Tags For Humans, Google & Bing
I generally enjoy John Gruber’s writings, but today he’s dishing out SEO advice about HTML title tags. Some of it is bad advice. So with respect, here’s how I’d suggest you write page titles in a way that can please search engines and humans alike. What Is An HTML Title Tag? Let me go back […]
SMX East 2010 Slide Video: SMX Boot Camp: Keyword Research & Copywriting For Search Success
SMX Boot Camp: Keyword Research & Copywriting For Search Success Presentations from SMX East, October 2010 The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to […]
Change.gov Launches, But Can You Find It In Search Engines?
If you’re looking for more about how the Change We Need will be implemented by incoming President Elect Barack Obama’s administration, good news! He’s got a new transition website up: Change.gov. Bad news — you’d be hard pressed to find it in search being both new and being untargeted toward any search terms. SEO 101: […]
Google Checkout’s Title Goes Missing On Google
Something look odd in the search results for google checkout? Yes, that’s the official Google Checkout home page listed first, but it’s most definitely NOT the right title for the Google Checkout page. That’s got folks at Digg wondering if Google Checkout has been hijacked, sparked from Jon West’s original post here. No. It’s […]
Title Tags, An SEO’s Most Trusted Friend
Title tags remain one of the easiest and most important on-page SEO factors you can use to gain traffic. Jill Whalen provides a helpful review of how to write your title tags with All About Title Tags at Search Engine Guide. She goes over her feelings on if company names belong in the title tag, […]
Yahoo Fixes Lower Case Titles Bug In Search Results
A week ago, we thought that Lower Case Titles In Yahoo Coming From Anchor Text, and asked Yahoo about it. Tim Mayer of Yahoo has commented on original post at the Search Engine Roundtable saying that this has now been fixed. And, based on the examples in our post from last week, a search on […]
SEO Your Title Tags
Rand at SEOMoz has a Best Practices for Title Tags that goes over many of the simply fundamentals of a good title tag for both your users and search engines. Rand suggests that adding your brand name to the title tag is not a bad thing, but make sure it is just a piece of […]
Are Lower Case Titles In Yahoo Coming From Anchor Text
At the last WebmasterWorld PubCon, there was a site clinic where one of the issues that came up was Yahoo not using the title tag for a specific site. Instead, Yahoo got titles for these pages in a place no one could figure out, and the titles were all in lower case. Recently, this has […]