AI and local search: The new rules of visibility in 2027
Every location has to earn its place in an AI answer. Accurate data, local context, and trust signals help your brand make the shortlist.
Topic: Will Scott
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
[TODAY] Live Generative Engine Optimization training with Will Scott
Don't miss this 5-star training experience, rich with actionable tactics to keep you a cut above the rest.
Will GEO replace SEO – or become part of it?
GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
Will Scott on AI content reuse, schema and semantics, and generative engine optimization
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the year.
Get Your Local On At SMX West & Local Search Workshop In San Jose
Join the pre-conference workshop for a broader and deeper dive into local.
Content Free: 25 Percent Of Google+ Reviews Are “Empty”
Investment firm Piper Jaffray has started tracking and comparing Google+ and Yelp reviews. For its inaugural report, the firm looked at a “snapshot of 950 places in 20 major cities” and compared review counts and depth across categories. The firm says it will continue to do so on a weekly basis going forward. Yelp holds […]
SMX Advanced 2012: iSEM: Doing Mobile Search Ads Right
iSEM: Doing Mobile Search Ads Right Presentations from SMX Advanced, June 2012 Searches from smartphones (and tablets) represent an increasing percentage of overall query volume. In some categories that now exceeds 15 percent. Gone are the days when mobile could be considered “experimental.” However best practices have yet to emerge. What are successful bidding strategies […]
SMX East 2011: Hard Core Local SEO Tactics
Hard Core Local SEO Tactics Presentations from SMX East – NYC, NY, September 2011 Successful local SEO is largely a matter of proper blocking and tackling. But what can you do to gain an edge beyond following the boring "claim your Places Page, make your address and phone numbers consistent, etc." advice? This session explores […]
SMX Advanced 2010 Slide Video: Translating Your Pricing Model To Legal Agreement
Opening The Contracts Kimono:Translating Your Pricing Model To Legal Agreement Presentations from SMX Advanced Seattle, June 2010 Discussions of SEM “pricing models” are mostly theoretical chatter. Putting deals together based on those concepts requires developing contracts, which can be daunting and expensive to perfect. Agencies and independents are highly protective of their contracts, the valuable […]
SMX Advanced 2010 Slide Video: Location Services: The New Local Search?
Location Services: The New Local Search? Presentations from SMX Advanced Seattle, June 2010 Is checking in on Foursquare search? Yes, indeed! That’s because by checking in, people are also often also looking around, checking for tips, advice and information. How are location services like Foursquare, Google Latitude, Gowalla or mobile apps from established local search […]
SearchCap: The Day In Search, June 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Blog: Google’s Dylan Casey On How Real Time Is Changing Search Next up at TWTRCON, where I’m at today, an honest-to-goodness search panel! Moderator David Berkowitz of 360i will be […]
Only 10% Of Businesses Would Pay For Foursquare: Survey
Only 10% of businesses that are currently using Foursquare as a free marketing tool are willing to pay for the service; that’s one of the interesting survey results presented last week during the “Location Services: The New Local Search?” session at the SMX Advanced conference in Seattle.
SMX West 2010 Slide Video: Facebook Ad Tactics For Search Marketers
Facebook Ad Tactics For Search Marketers Not advertising on Facebook? You’re missing out on potential traffic from the second largest website with more than 350 million unique users. Facebook’s self-serve image and text-based ads let you advertise your own web page or even your own Facebook page or event. They also offer a way to […]